Contentsvi
The lcarus paradox / 29
Tunnel vision – “in the end, there is only flux” / 31
Operation Market Garden / 33
Mental models – let’s all think within the same box / 35
A creosote bush: how “exploitation” drives out “exploration” / 37
A bitter pill / 39
Framing something as a threat or an opportunity dramatically alters
what we choose / 41
In a downturn, manage your revenues, not your costs / 43
In a crisis, innovate / 45
Is your company brave enough to survive? / 47
3 The urge to conquer / 50
How big is your yam? (not that it matters)
/ 50
Deal-eager executives – tribal instincts / 51
CEOs, marriage, mergers, geriatric millionaires, and blushing
brides / 53
When acquisitions take over / 54
“Time compression diseconomies” – too much, too fast / 56
Seeds and fertilizer – how to build a firm / 57
“I’ve won . . . I’ve won!” / 59
Most acquisitions fail – really! / 62
“Heerlijk, helder, Heineken” / 65
Toads and acquisitions – where does CEO “hubris” come from? / 66
4 Gods and villains / 69
The heroes of our time
/ 69
Narcissus versus Humble Bloke – and the winner is . . . ? / 70
Are overconfident CEOs born or made? / 71
Hang the hero / 73