(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:96
001-272_30930.indd 96 9/2/13 9:59 AM
A Closer Look
(Text)
These sketches with hints of retro visual cues
would have given Arrington an immediate sense
that the company has a rich corporate heritage.
Our assignment was to create a memorable
logo for Arrington Outdoor Advertising that
would be bold graphically and would also con-
vey a feeling of stability and strength. Arrington
Outdoor Advertising is an independent billboard
company with strategic billboard locations
along major freeways and rural highways all
over Texas.
Within only a few years of launching their new
brand, Arrington Outdoor has become one of
the fastest growing outdoor board companies
in Texas. Their billboards provide bold and
powerful images that cannot be turned off and
are always on your mind.
FIRM: JON FLAMING DESIGN
DESIGNER / ILLUSTRATOR: JON FLAMING
CLIENT: ARRINGTON OUTDOOR
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:96
001-272_30930.indd 96 9/2/13 11:03 AM
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:97
001-272_30930.indd 97 9/2/13 9:59 AM
9 7
(Text)
The final mark is a perfect blend of nostalgia-meets-sophistication. With a logo that leans illustrative, you don’t want to go
over the top with the stationery application graphics. The sparse type treatment, the airy breakup of the space, and
subdued color palette finish this identity off with a genius level exercise of restraint.
The second conveys stability and strength, as the
brief demanded. The overtly bold Atlaslike figure
holding up a billboard instantly relates the
company’s message. The rendering style here
would play a big role in showing its audience a
good balance between the company’s competi-
tiveness and playfulness.
These two sketches are smart options to show.
The first feels very whimsical in style, but
perfectly demonstrates in one “lock up” what
it is that Arrington accomplishes.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:97
001-272_30930.indd 97 9/2/13 11:03 AM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.