(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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A Closer Look
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An appropriate design is like a well-tailored suit. It’s
a comfortable fit and functions well. This logo works
well for this client and the intended audience.
Initially started as a monthly get-together to
share and taste new beers, Avocadoville eventu-
ally evolved into a combination of good music,
spirits, and lively conversation—all in the shade
of a century-old Avocado tree.
The design of the logo pays homage to the
venue located in Old Towne Orange, California.
Historically, the city of Orange is known for its
citrus orchards, packing houses, old-growth
trees, and community preservation, with many
homes built before 1920.
In an effort to stay true to these influences, the
logo design uses elements and fonts that lean
toward the retro and vintage styles.
This fun, conceptual twist on the primary logo is a
great secondary brand graphic that is immediately
inviting and plays off the curious nature behind the
premise of this client’s endeavors.
FIRM: LEIGHTONHUBBELL.COM
DESIGNER / ILLUSTRATOR: LEIGHTON HUBBELL
CLIENTS: BRADY MACDONALD & WILL HARE
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:136
001-272_30930.indd 136 9/2/13 11:03 AM
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:137
001-272_30930.indd 137 9/2/13 10:10 AM
1 3 7
(Text)
The application of the new identity to the interior side of the door and its simplified use on barware and
coasters really creates a wonderfully captivating presence for those interacting with this business.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:137
001-272_30930.indd 137 9/2/13 11:03 AM
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