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A Closer Look
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A Kansas-based philanthropist, who prefers
anonymity, set a goal of making Kansas the
number one state in the country for volunteer-
ism. At the time, Kansas ranked eighth. To
reach number one, 150,000+ volunteers were
needed. His foundation created a website to
serve as a clearinghouse for volunteerism. Our
challenge: To drive participation in a somewhat
complicated program.
Our Come & Give It campaign delivers a strong
call to action. Everything from posters to scout
cards, billboards to TV spots, drive you to Volun-
teerKansas.org. A compelling animated video
on the homepage inspires Kansans to roll up
their sleeves and make a difference, improving
the lives of their neighbors, and their communi-
ties. The campaign breaks down the ways to give
—volunteer, microgrants, exchange—and tells
you just enough to make you go to the website
to learn more, and hopefully, take action.
Kansas hasn’t yet reached its ambitious number
one goal, but VolunteerKansas.org won’t rest
until it does. And it’s showing progress. It’s
moved up a step to seventh!
The sophistication and vibrancy of the color palette used for the
television spots captivates the viewer. It provides a beautifully moving
backdrop for highlighting elements such as the giving of your heart and
time to service, which are icons highlighted here in white.
This logo is brilliant in so many ways. The
clever twist in the language of the copy line
alone inspires you to want to be a part of this
movement.
FIRM: THE GRETEMAN GROUP
DESIGNER / ILLUSTRATOR: CHRIS PARKS
ART DIRECTOR: SONIA GRETEMAN
WRITERS:
SONIA GRETEMAN / DEANNA HARMS
CLIENT: ANONYMOUS
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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001-272_30930.indd 36 9/2/13 10:59 AM
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:37
001-272_30930.indd 37 9/2/13 9:56 AM
3 7
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It’s refreshing to see a completely graphic
public service campaign. I suspect the success
of this series of ads can be traced back to the
gorgeously unexpected logo and graphic visual
language surrounding it.
The multifaceted hand in the logo brilliantly
speaks to the many ways each one of us can
make a difference in our communities. The stars
reflect the magically transformative nature of
charity service in general.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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