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Contents
I N T R O D U C T I O N
6
Logo Gallery 8
A Closer Look
CHRIS PARKS
16
Logo Gallery 18
A Closer Look
FERNANDEZ STUDIO
26
Logo Gallery
28
A Closer Look
THE GRETEMAN GROUP
36
Logo Gallery 38
A Closer Look
TIM FRAME DESIGN
46
Logo Gallery
48
ESSAY: MEANING 56
- Alina Wheeler
Logo Gallery 58
A Closer Look
HATCH 66
Logo Gallery 68
A Closer Look
JEREMY SLAGLE GRAPHIC DESIGN 76
Logo Gallery 78
A Closer Look
JOE BOSACK GRAPHIC DESIGN 86
Logo Gallery 88
A Closer Look
JON FLAMING DESIGN 96
Logo Gallery
ESSAY: DESIGNER BLIND SPOTS
- Bill Gardner
Logo Gallery
A Closer Look
JOSEPH BLALOCK DESIGN
Logo Gallery
A Closer Look
RULE29
Logo Gallery
A Closer Look
LEIGHTON HUBBELL
Logo Gallery
A Closer Look
LUKE BOTT
Logo Gallery
ESSAY: 25 YEARS OF LOGO DESIGN,
DISTILLED
- Sherwin Schwartzrock
Logo Gallery
A Closer Look
MINT
Logo Gallery
A Closer Look
RANDY HEIL
Logo Gallery
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Logo Gallery
98
ESSAY: DESIGNER BLIND SPOTS 106
- Bill Gardner
Logo Gallery
108
A Closer Look
JOSEPH BLALOCK DESIGN
116
Logo Gallery
118
A Closer Look
RULE29
126
Logo Gallery 128
A Closer Look
LEIGHTON HUBBELL
136
Logo Gallery
138
A Closer Look
LUKE BOTT
146
Logo Gallery 148
ESSAY: 25 YEARS OF LOGO DESIGN,
DISTILLED
156
- Sherwin Schwartzrock
Logo Gallery
158
A Closer Look
MINT 166
Logo Gallery
168
A Closer Look
RANDY HEIL 176
Logo Gallery 178
A Closer Look
DEVICE 186
Logo Gallery 188
A Closer Look
FELIX SOCKWELL 196
Logo Gallery 198
ESSAY: DESIGN FOR A NONPROFIT
206
- Justin Ahrens
Logo Gallery
208
A Closer Look
THINKING CAP DESIGN CO. 216
Logo Gallery 218
A Closer Look
GYULA NÉMETH 226
Logo Gallery 228
A Closer Look
MATTSON CREATIVE 236
Logo Gallery 238
A Closer Look
ORCHESTRA 246
Logo Gallery 248
ESSAY: STYLE IS SUBSTANCE 256
- Tracy Sabin
Logo Gallery 258
I N D E X 268
A B O U T T H E A U T H O R S 272
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