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A Closer Look
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This project could very well have ended up being a complete yawner. Code
author clients I’ve known have a tendency to get wrapped up in technical
minutia and are not always the most visually literate bunch. However, Bott
has managed to infuse maximum amounts of personality into his client’s
identity. These two logo directions alone communicate marvelously with
just the perfect amount of detail.
In PushBots, we help mobile developers talk
to their customers and increase loyalty and
meaningful growth with a minimum amount of
resources. PushBots is a service that helps mo-
bile developers minimize the time and resources
required to keep their users engaged with their
apps by making highly personalized content
according to their interest easier than ever. This
is like when Facebook notifies a user after some-
body wrote something on his or her wall.
PushBots helps developers focus on the real
development of their app, instead of struggling
with code and complex protocols, not to men-
tion the time spent on servers and infrastructure.
Worrying about scalability, growth, and extend-
ing an app to other platforms is eliminated. We
do that work for developers all while tracking the
success and growth of their app.
FIRM: LUKE BOTT
DESIGNER / ILLUSTRATOR: LUKE BOTT
ART DIRECTOR: LUKE BOTT
CLIENT:
AMR SOBHY, PUSHBOTS INC.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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1 4 7
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These vibrant and playful spot diagrams and
characters further establish the client’s fun-
loving personality. The flat graphic style comple-
ments the simple geometric shapes of the robot
characters perfectly. I almost want to plop down
on the couch in my PJs with a bowl of cereal and
enjoy them like I was a kid watching his favorite
animated special.
This is a gorgeous palette selection. This style guide is a beautiful departure
from the sterile visual world we expect from tech companies like this.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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