(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:236
001-272_30930.indd 236 9/2/13 10:18 AM
A Closer Look
(Text)
I don’t care what you say, working fast and loose in a sketchbook and fleshing out ideas prior to building logo forms on a
computer will always make your concepts stronger and your rendering more refined in a shorter amount of time. It’s also
a great way to visually communicate with a client before heading down a road he or she is unwilling to travel.
With attention to detail and a commitment
to sustainable practices, Pocono Modern is
building homes in the Poconos with a fresh,
modern twist.
Pocono Modern is the vision of Kraig Kalashian,
who is an incredible architect and designer,
which makes all of our collaborations very
creative. He has a great eye for design and we
tend to gravitate toward the same aesthetic,
which is fun.
In the final solution, the Pocono Mountains are
represented, but are abstracted into simple,
strong shapes. There is some interesting
positive/negative space created in the middle of
the mark by the intersection of the angles. The
wood texture evokes the organic nature of the
Poconos, and the color fields represent the
minimal, modern aspect of the brand.
Preliminary exploration sells geometric retro, post-modern idealism, coupled with timeless
typefaces. The fresh color palettes keep this mark from feeling too dated.
FIRM: MATTSON CREATIVE
DESIGNER / ILLUSTRATOR: TY MATTSON
ART DIRECTOR: TY MATTSON
CLIENT:
POCONO MODERN
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:236
001-272_30930.indd 236 9/2/13 11:04 AM
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:237
001-272_30930.indd 237 9/2/13 10:18 AM
2 3 7
(Text)
The triangle shapes were the perfect elements to
represent the Pocono Mountains. The forms also
replicated wonderfully as a decorative pattern
to be used on packaging and stationery. The
sparse type treatments kept the whole identity
package feeling appropriately modern.
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
#175 Dtp:225 Page:237
001-272_30930.indd 237 9/2/13 11:04 AM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.