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A Closer Look
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It’s refreshing to see creative clients participate in the design process,
especially when your color choices are being suggested by Jane Wiedlin,
songwriter of a couple of the world’s best pop songs of all time.
The Go-Go’s were looking to update the tour
merchandise for their 2012 tour. What started
out as a few shirt ideas morphed into a tour
icon/logo as well. The Kali Goddess logo came
about during the design process. After reviewing
some concepts, Kathy Valentine (bass guitarist)
mentioned that they should have an “official”
Go-Go’s Tour logo. I was hesitant to show them
a rough inspired by the Kali myth, as it was a
departure from their normal brand. But, it was
exactly what they wanted. The icon was perfect
for branding the over-all tour and equally
represented all five women in the band. Jane
Wiedlin (guitarist) had some really interesting
fabric swatches with vibrant color pairings that
influenced our final color choices.
During the tour there was a bomb threat at a
hotel where the Go-Go’s were staying and the
entire hotel was evacuated. Without their per-
sonal belongings (make-up or stage clothes) the
ladies went to the local drugstore and loaded
up on supplies and then performed the concert
wearing their own Go-Go’s tour shirts!
The Kali-Goddess logo direction might at first
seem a bit risky, too foreign, or off target.
However, the hand-drawn swashy type, retro flip
hairdo, and musical instruments in the hands
pull it firmly into American pop music appeal.
FIRM: THINKING CAP DESIGN CO.
DESIGNER / ILLUSTRATOR: KELLY D LAWRENCE
ART DIRECTOR: KELLY D LAWRENCE
CLIENT:
THE GO-GO’S
(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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(Ray)
(Fogra 39)Job:08-30930 Title:RP-Design Logo
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2 1 7
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This mark has the perfect level of detail. It shrinks down to the size
of a guitar pick, yet still has enough visual interest to stand alone
on the front of a T-shirt without any additional help.
The sketch process was exhaustive. There are so many
great options and combinations here; I’m not sure how
anyone could have settled on a final solution.
Concert photo: courtesy Peer Dollinger
(Ray)
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