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About the Authors
Paul Howalt is creative director and partner at Tactix Creative in Mesa,
Ar i zo n a , a br a n d i n g r m s p e c i a l i zi n g i n i d e n t i t y d e v e l o p me n t .
Ov e r t he l a s t t w e n t y-t hr e e ye a r s , he ha s ha d t he p r i v i l e ge o f
w o r ki n g w i t h ma n y o f t he w o r l d ’s mo s t be l o v e d a n d i n u e n t i a l
br a n d s . C l i e n t s i n c l u d e M t v , Le v i ’s , Di s n e y, H BO, T a r ge t , H a s br o ,
P e p s i , a n d IBM .
P a u l ha s ju r i e d d e s i gn c o mp e t i t i o n s , s p o ke n a t i n d u s t r y-r e l a t e d
e v e n t s a n d w r i t t e n fo r n u me r o u s d e s i gn p u bl i c a t i o n s . H i s w o r k
ha s be e n a w a r d e d mu l t i p l e a w a r d s i n e v e r y ma jo r n a t i o n a l
d e s i gn c o mp e t i t i o n .
H e i s a l s o a n a c c o mp l i s he d i l l u s t r a t o r a n d p ho t o gr a p he r .
w w w .t a c t i x c r e a t i v e .c o m
Vo n Gl i t s c hka i s p r i n c i p a l o f Gl i t s c hka St u d i o s , a mu l t i d i s c i p l i n a r y
c r e a t i v e r m. T he s t u d i o s hi n e s a s a hi r e d c r e a t i v e r e s o u r c e fo r
n u me r o u s a d a ge n c i e s , d e s i gn r ms , a n d i n -ho u s e c o r p o r a t e a r t
d e p a r t me n t s i n t e r n a t i o n a l l y.
Vo n i s a n i l l u s t r a t i v e d e s i gn e r w ho s e w o r k r e e c t s a s ymbi o t i c
r e l a t i o n s hi p be t w e e n d e s i gn a n d i l l u s t r a t i o n i n o r d e r t o c r e a t e
a d i v e r s e r a n ge o f p r o je c t s fo r s o me o f t he w o r l d s mo s t r e s p e c t e d
c o mp a n i e s a n d br a n d s .
Gl i t s c hka St u d i o s e x u be r a n t gr a p hi c s ha v e ga r n e r e d n u me r o u s
d e s i gn a n d i l l u s t r a t i o n a w a r d s . Vo n i s a p o p u l a r s p e a ke r o n t he
t o p i c o f d e s i gn a n d c r e a t i v i t y, br a n d i d e n t i t y, ma r ke t i n g, a n d i s a n
a d ju n c t p r o fe s s o r o f d i gi t a l i l l u s t r a t i o n a n d a u t ho r o f v e bo o ks .
w w w .v o n gl i t s c hka .c o m
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© 2014 Rockport Publishers
First published in the United States of America in 2014 by
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edge and prior consent of the artists concerned, and no responsibility is accepted by producer,
publisher, or printer for any infringement of copyright or otherwise, arising from the contents
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information supplied. We apologize for any inaccuracies that may have occurred and will resolve
inaccurate or missing information in a subsequent reprinting of the book.
10 9 8 7 6 5 4 3 2 1
ISBN: 978 -1-5 925 3-8 72-0
Digital edition published in 20 14
eISBN: 978 -1-6 10 5 8 -943-7
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Book Design and Cover Design:
P aul Howalt and V on Glitschka
P rinted in China
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