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A Closer Look
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A new artisanal brewery opening in Seattle’s
Ballard neighborhood warranted a sleek con-
temporary twist on the vernacular of beer cul-
ture. A fresh application of a crisp herringbone
pattern balances cleanly executed typography,
channeling traditional European blackletter in
a contemporary way.
The strength of this design is its balance of
contemporary and classic sensibilities without
compromising the authenticity of either.
The work Mint produces is extremely well
executed and that has a lot to do with their
process, thoroughly exploring potential before
settling on any one direction. All of these are
well-thought-out and played a part in shaping
the overall direction.
FIRM: MINT
DESIGNER / ILLUSTRATOR: MIKE CALKINS
CLIENT: HILLIARD’S BREWERY
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1 6 7
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Mint has positioned this new company with a
brand on par with a multinational. The final
product and its application is beautiful and will
help equip a young company in their marketing
efforts at every level.
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