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A Closer Look
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ATG is based out of offices in Los Angeles,
Fresno (CA), and Dublin. It specializes in identi-
fying, processing, and implementing custom-tai-
lored tax solutions developed around more
than ninety different tax credits and incentive
programs offered in the state of California.
ATG was founded upon the notion that any
business that qualifies for the government’s con-
siderable array of tax incentives deserves access
to them whether they are small, owner-operated
businesses or large, multinational corporations.
It’s always pretty challenging to work for com-
panies like ATG that deal with far more serious
business than we designers do. They handle stuff
that we can hardly understand. That’s one of
the reasons why we can approach these projects
with bold and clear ideas that help the business
simplify their message and reach more possible
clientele.
After a good round of sketching stylized eagle
forms, Németh arrives at a dynamic, unique,
and bold solution that reduces well and can be
reproduced with one color—not an easy task.
The carefully planned balance of positive to negative space in
this logo allows it to be used as a “supergraphic” on various
pieces of business collateral. Also, if this logo were any less
detailed, it wouldn’t have worked as well.
FIRM: GYULA NÉMETH
DESIGNER / ILLUSTRATOR: GYULA NÉMETH
CLIENT: AMERICAN TAX CEDITS GROUP, INC.
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It’s always smart to show the client
explorations that don’t work as well to
make them feel you’ve exhausted every
avenue before arriving at the mark you
are selling.
It’s difficult to design a truly unique eagle logo after so
many years of being exposed to eagle designs displayed in
the pages of design annuals. Németh has nailed this mark
and given his client a truly ownable identity.
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