Background

Imagine you own a professional services business. The services your company provides could be architecture, graphic design, software, law, or anything with the following characteristics:

High cost, highly skilled employees

Complex projects lasting a week or more

Resources billed out at an hourly rate

High cost of acquiring new customers

Your profit comes from the difference between the billing rate and the internal cost of resources. This is typically small, so your process must be streamlined, repeatable, and scalable. To increase profit, you must hire more resources and win more customer projects.