Contents
How to get the most from this guide
3Don’t stop working for a living
4Don’t know what you value in life (and if you do, lose sight of it)
5Don’t spend any of your time in the future
7If you do have goals, don’t put them in writing, and if you do, don’t think too big
10Don’t have a mentor or be a mentor
11Don’t get advice from people you’ve never met or who are dead
13Don’t get feedback on your actions
15Don’t get even more feedback, don’t be flexible . . . (you get the idea)
16Don’t practise continuous improvement
19Don’t stop having a deep fear of fucking up and of making a fool of yourself
20Don’t take personal responsibility for your life and results
21Don’t stop believing in luck
22Don’t expand your comfort zone
23Don’t use inside-out thinking
24Don’t put things in before you try to takethings out
26Don’t transform your language
27Don’t think about the first four minutes
28Don’t talk and think about what you want
30Don’t stop being an unthinking dog
31Don’t ask, “How do you do that?” Don’t act ‘as if’. And don’t be naïve
32Don’t change the meaning of things
33Don’t stop thinking only about money, money, money
35Don’t be creative or innovative
36Don’t think of your own idea to go here
37Don’t stop always taking ‘no’ for an answer
39Don’t commit to lifelong learning
42Don’t understand the secrets of great teams and great customer service
43Don’t develop winners and winning relationships
45Don’t believe you can be a fun-loving non-drinker
46Believe you can beat depression
47Don’t step up. Don’t do extraordinary things
47 ½Don’t stop doing everything by halves, that’s if you do anything at all