A business owner, author, speaker, and Influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals.
The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com, more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses.
Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients by designing success strategies that cross industries and change lives. When developing personal and corporate brands, Donna’s vision is one of possibility. It is this foundation that inspired her to launch and establish Vision Board Media, the parent company of LinkedIn-Makeover.com, where she helps to infuse the global marketplace with diverse, brilliant people and products.
Donna is an in-demand speaker throughout the United States and has appeared on prominent media outlets such as Business Insider, Money.com, the Wall Street Journal’s MarketWatch, the Los Angeles Times, NBC, and SiriusXM Radio’s Wharton Business Radio. She has presented keynote speeches and workshops for Comcast NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.
Donna earned her stripes in corporate America with more than ten years in sales, marketing, and business operations. Today, she lives in New Jersey with her husband and four children. As a daughter and wife of former military, Donna believes in giving back and provides her digital products free to active duty and veterans.
Visit Donna’s website, www.LinkedIn-Makeover.com
, for more LinkedIn resources, or her website devoted to her public speaking, www.DonnaSerdula.com
. You can contact Donna directly at [email protected]
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To my mom, my very first first-degree connection.
Thank you to Katharine Dvorak and Ashley Coffey from Wiley for making this book possible. I also thank Ed Marsh (my husband) and our boys, Jimmy and Jed, for making the writing of this book so much fun. Thank you to Dionne Carrick and Lisa Serdula for supporting me through this endeavor. A very special thank you to Laurel Dowswell for her assistance. A huge shout out to all my Branding Specialists: Audra Hammer Ross, Carmen Lobis, Wendi Blessing, Laurel Dowswell, Jan Stone, Barbara Pickney, Chris McGee, Jeannette Williams, Jill Jaracz, Pam Allen, Sally Curran, and Toni McLellan (to just name a few) for their dedication to branding, storytelling, and helping others realize their immense worth. Lastly, I want to say thank you to all our clients who have entrusted their online reputation and professional story to us. Soar high!
Publisher’s Acknowledgments
Executive Editor: Ashley Coffey
Project Editor: Katharine Dvorak
Technical Editor: Michelle Krasniak
Proofreader: Debbye Butler
Production Editor: Siddique Shaik
Cover Image: © ClaudioVentrella/Getty Images
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