Numbers

• 99Designs website, 140

A

• abbreviations, in job title, 180
• About section
  • character limits in, 207
  • editing, 198–199
  • examples of
    • accounting, 217–218
    • consulting, 213–214
    • healthcare, 211–212
    • IT professionals, 214–215
    • leadership, 215
    • overview, 211
    • product management, 215
    • real estate professionals, 212–213
    • retail, 216–217
    • students, 218–219
  • formatting, 209–211
  • writing
    • avoiding resume speak, 200–201
    • catching attention with, 202–204
    • creating professional manifesto, 204–209
    • in first-person narrative, 199–200
    • goals, considering before, 201
    • overview, 197
    • target audience, considering before, 202
• Accomplishments section
  • categories of, 235–236
  • Organizations area of, 236–239
  • Patents area of, 246–248
  • Projects area of, 243–244
• accounting, About section for, 217–218
• achievements, 183–185, 206
• Activities section, 225
• address books, importing, 340–342
• addresses
  • email, 92–95
  • instant messaging (IM), 96–97
  • on profiles, 97
  • in resumes, removing, 196
• age discrimination, 174
• All People Filters screen, 85
• Analytics icon, 284
• anchor text, 99–100
• appearance, adjusting, 336
• apps
  • headline generator, 358
  • mobile, 298, 347
  • online image, 362
• articles
  • creating, 287–293
  • vs. posts, 281–282
  • publishing, 293–294
• Articles & Activity section, 274–275
• audience
  • Experience section and, 164–165
  • headlines and, 123–124
  • hiring managers as, 13
  • recruiters as, 13
  • target, 202, 255–257
  • writing headline for, 132–133
• awards, 240–241

B

• background images. See also profile pictures
  • adding, 143
  • branding with, 138–139
  • creating, 140–142
  • extracurricular hobbies in, 138
  • libraries of, 5, 361–362
  • overview, 137
  • in profile, 111–112
  • for profile pictures, 334–335
  • using professional graphic designer for, 140
• Barron, Richard, 121
• benchmarking worksheet, 305
• benefit sentence starters, 205–206
• benefit statement headlines
  • job search and, 134
  • writing, 132–133
• blog posts
  • items to embed in, 290
  • marketing, 294–295
• Bookmarklet icon, 317
• Boolean search operators, 21
• branding
  • with background pictures, 138–139
  • as type of LinkedIn profile, 11–12
• Braunstein, Barry, 120

C

• call to action, 188, 207–209
• camera levels, 336–337
• Canva website, 141–142
• categories
  • grouping skills by, 41
  • Skills Assessments quiz, 43
• Certificate of Completion, 233
• Certifications section, 233
  • credentials in, 83
  • LinkedIn Learning, 44
• clear call to action, 207–209
• commenting, 367
• companies
  • creating LinkedIn profile for, 177–179
  • finding, 351–352
  • following/unfollowing, 265–266
  • logo of
    • adding to experiences, 173–175
    • as profile pictures, 117
• competitors, removing, 66–67
• conclusion, in headlines, 131–132
• connections. See also network
  • assistance with, 354–355
  • audience and, 13
  • comments by, 277
  • companies, finding, 351–352
  • degrees of, 255, 355
    • basics of, 78
    • contact information, 91
    • endorsements and, 48
    • in LinkedIn search engine, 34–35
    • recommendations, 50
    • as search filter, 19
    • trust and, 12
  • endorsing, 47–49
  • gatekeepers, getting through, 353–354
  • with LinkedIn Groups, 354
  • in LinkedIn network, 34–36
  • networking with, 356
  • newsfeed, connecting with, 352–353
  • notifying of updates to profiles, 307–311
  • overview, 349–350
  • People You May Know page, 350–351
  • recommendations for, 342–344
  • recruiters, 366–367
  • social proof through profiles, 353
  • thought leadership, showcasing, 355
• Connor, Landen, 121
• consultants, About section for, 213–214
• contact information, 91–101, 329, 366
• contact lists, importing, 342
• contact method, choosing, 208
• content
  • recommended, 277
  • sponsored, 278
• Copy and Paste Emoji website, 127
• Courses section, 248–249
• credibility, 45
• cropping profile pictures, 338

D

• Daring Greatly (Brown), 283
• default headline, avoiding, 328
• degrees of connections
  • contact information, 91
  • endorsements and, 48
  • in LinkedIn search engine, 34–35
  • recommendations, 50
  • as search filter, 19
  • trust and, 12
• deleting groups, 261
• Description section, 226
• discrimination, based on age, 174
• domains, for email address, 359
• drip-feed marketing, 250, 353, 356

E

• Education section
  • graduation year in, 224–225
  • multimedia in, 227–229
  • schools in
    • adding, 226–227
    • on intro card, 230–231
    • reordering, 229–230
• elevator pitch, 203–204
• email
  • addresses, 92–95, 359
  • for group communication, 262
  • signature for, 313
• employment gaps, 167–168
• endorsements. See also recommendations
  • degrees of connections and, 48
  • endorsing connections, 47–49
  • hiding, 46
  • marketing, 319
  • Out of Network profile and, 48
  • overview, 45
  • removing, 49
  • soliciting, 49–50
  • withdrawing from, 47
• Experience section
  • employment gaps and, 167–168
  • experiences in, 163–166
  • graduates and, 166–167
  • overview, 161–162
  • referencing resume in, 162–163
• experiences
  • adding, 170–177
  • amount of information on, 179–188
  • character limit for, 185
  • editing, 188–189
  • examples of, 190–192
  • job title and
    • achievements, 183–185
    • call to action, 188
    • descriptions, 186–187
    • optimizing with keywords, 180–181
    • roles and responsibilities, 182–183
    • symbols in, 181–182
  • removing, 190
  • reordering, 189
  • resume and
    • differences between, 169
    • matching start and end dates, 173
• extracurricular hobbies, 131, 138

F

• Featured section, 219
• feed
  • Analytics icon, tracking with, 284
  • articles
    • creating, 287–293
    • vs. posts, 281–282
  • customizing with Skills Assessments quiz, 44
  • free vs. paid version of, premium accounts, 321–323
  • frequency, 283–284
  • hashtags, 278–279, 280
  • overview, 275–278
  • posts
    • vs. articles, 281–282
    • creating, 282–283
    • marketing blog posts, 294–295
    • reacting to, 285–287
    • responding to, 285–287
    • sending out, 308–310
  • publishing, 293–294
  • steps to show content of interest, 276
  • tagging, 279–281
• file formats, for profile pictures, 115
• filters, for profile pictures, 117–118
• first-degree connections, 255, 355
• first-person narrative, 199–200
• Fivrr website, 140
• Following section, growing with groups, 264–266
• foreign languages, 250
• free domains, 359
• FreeImages website, 140

G

• gatekeepers, 353–354
• General Skills quiz category, 43
• Giacobbe, Kris, 121
• goals, 201
• Goldsmith, William E., 121
• Google
  • indexing profiles, 300–301
  • as tool for keywords, 32–33
• Google Voice, 96, 358
• graduation
  • in Education section, 224–225
  • recent, 166–167
• grammar checkers, 360
• GraphicRiver website, 141
• group communication email, 262
• group notifications, 257–258
• groups. See LinkedIn Groups

H

• hashtags
  • description of, 278–279
  • getting recognized by recruiters through, 367
  • popular, 280
• headlines
  • adding, 134–135
  • creating benefit statement, 132–134
  • developing, 123–135
  • generator for, 135
  • grabbing attention using, 123–124
  • job title overwriting, 172
  • keywords in, 129–131
  • LinkedIn overwriting, 172
  • symbols in, 124–128
• healthcare, About section for, 211–212
• hero image, 293
• hobbies
  • in background pictures, 138
  • as keywords, 131
• Honors & Awards section
  • creating description for, 241–242
  • deciding what to include in, 240–241
  • overview, 239–240
  • updating, 242
• Hootsuite, 97
• How You Match section, 30–31
• How You’re Connected section, 175
• human resources professional, 192

I

• identity theft, 101
• industries
  • choosing, 89–90
  • as search filter, 19
• influencers
  • discovering, 270
  • displaying on profiles, 267–268
  • finding, 269
  • list of, 268
  • removing, 271
• InMail messages, 321
  • in premium plan, 22
  • receiving, 147
  • recruiters sending, 23
• inspiration, 357–358
• instant messaging (IM) address, on profiles, 96–97
• internships, 166
• iStock website, 141
• IT professionals, About section for, 214–215

J

• job experience. See experiences
• job postings, as tool for keywords, 30–32
• Job Preferences pop-up, 87
• job search
  • benefit statement headlines and, 134
  • choosing industry for, 89
  • employment gaps and, 167–168
  • job title and, 129
  • multiple locations for, 86–88
  • Open for Business feature and, 153–154
  • Skills & Endorsements section and, 39
  • as type of LinkedIn profile, 10–11
  • using Google for, 32
  • using word cloud for, 28
• job title
  • abbreviations in, 180
  • adding, 129
  • character limit for, 180
  • employment gaps and, 168
  • experiences and
    • achievements, 183–185
    • call to action, 188
    • descriptions, 186–187
    • optimizing with keywords, 180–181
    • roles and responsibilities, 182–183
    • symbols in, 181–182
  • job search and, 129
  • overwriting headline, 172
  • as search filter, 19
• Jobs section, 10
• Johns, Ian, 120
• JRX website, 127

K

• Keefer, Lori, 121
• keywords. See also search engine
  • in headlines, 128–131
  • in search bar, 18
  • search engine optimization and, 33–34
  • searching on LinkedIn and, 24–28
  • strategically placing, 329
  • tools for, 28–33
• Kiyosaki, Robert, 1
• Kudos feature, 283

L

• languages, adding to LinkedIn profile, 250
• leadership, About section for, 215
• Lere, Donna, 120
• Licenses & Certifications section, 44
• lighting, for profiles pictures, 110–111, 334
• LinkedIn
  • free vs. paid version of
    • choosing plans, 323–324
    • cost, 22
    • overview, 319–320
    • paid account, 320–321
  • linking Twitter account with, 97–98
  • overwriting headline, 172
  • versions of, 15–16
• LinkedIn feed. See feed
• LinkedIn Groups
  • deleting, 261
  • displaying on profiles, 262–264
  • email, turning off, 262
  • Following section, growing with, 264–266
  • importance of, 254–255
  • joining, 344
  • notifications, turning off, 257–258
  • overview, 253
  • participating in, 318
  • recommended, joining, 258–259
  • searching for, 259–261
  • starting, 344
  • with target audience, 255–257
  • unlisted, 259
• LinkedIn Jobs section, 10
• LinkedIn Learning, 44
• LinkedIn Open Networkers (LIONs), 84, 345–346
• LinkedIn Publishing Platform, 318
• LinkedIn Text Formatter website, 127
• linking
  • profiles, 345
  • Twitter account with LinkedIn profile, 97–98
• Lloyd, Mike, 121
• locations
  • choosing, 85–88
  • as search filter, 19
• logos
  • adding to experiences, 173–175
  • as profile pictures, 117

M

• Manage Recommendations section, 57
• marketing
  • adding to social media sites, 311–312
  • blog posts, 294–295
  • drip-feed, 250, 353, 356
  • getting views to, 314–319
  • notifying connections of updates to, 307–311
  • overview, 307
  • plagiarism of, 312–314
• media samples, 219, 329
• members
  • Open to Job Opportunities feature and, 156–157
  • statistics on LinkedIn, 17
• MLMers (multi-level marketers), 346
• mobile app
  • expanding network with, 347
  • viewing profiles from, 298
• multi-level marketers (MLMers), 346
• multimedia
  • in Education section, 227–229
  • in profiles, 192–196

N

• name field
  • adding prefixes to, 83–84
  • editing, 82–83
  • overview, 82
  • privacy and, 84–85
• network, 356. See also connections
  • benefits of building, 1
  • connections in LinkedIn, 34–36
  • degrees of connections in, 34–35
  • expanding, 77–80, 339–347
  • interacting with, 14
  • notifications and, 63–64
• Newlen, Gary, 120
• newsfeed
  • connecting through, 352–353
  • posts on, 277

• The 9 Faces of HR (Dunn), 364

• notifications
  • disabling, 65–66
  • group, 257–258
  • network and, 63–64

O

• online image apps, 362
• online resources
  • Add Connections under My Network, 342
  • American Society of Media Photographers website, 334
  • author's LinkedIn, 303
  • background image libraries, 361–362
  • Carla Harris’s How to Own Your Power presentation, 358
  • collection of symbols, 328
  • domains for email, 359
  • extension to connect to sender, 347
  • Flickr’s Creative Common images, 293
  • Free Resources, 324
  • Fresh Perspectives page, 270
  • Google Voice, 358
  • Grammarly website, 360
  • Harry Urschel's easy-to-read profile, 364
  • headline generator app, 328, 358
  • for headlines, 135
  • help answers, 300
  • for images, 140–142
  • influencers, 268
  • Kris Dunn's profile, 364
  • for LinkedIn profiles, 5
  • LinkedIn Text Formatter, 210–211
  • Lynda.com, 233
  • mobile app information, 347
  • online image apps, 362
  • Peter Hurley’s Headshot Crew website, 334, 361
  • Peter Hurley's photogenic tips, 337
  • Photographers Index website, 334
  • Photoshelter website, 334
  • Premium Career product, 368
  • printable benchmarking worksheet, 305
  • Professional Photographers of America website, 334
  • profile setting, 366
  • Shield app, 305
  • Sinek’s TED talk, 357
  • Skype, 359
  • SlideShare website, 361
  • symbol variations, 360
  • for symbols, 127
  • text formatter, 5
  • Text Formatter app, 328
  • WordArt.com website, 29–30
• Open for Business feature
  • enabling, 147–149
  • job search and, 153–154
  • Open Profile setting and, 146–153
  • options in, 149–153
  • overview, 145–157
  • recruiters and, 153–154
• Open Networking Lists, avoiding, 346–347
• Open Profile, 320
  • enabling, 146–153
  • in paid account, 22
• Open to Job Opportunities feature
  • enabling, 155–156, 365
  • overview, 153–157
  • selecting recruiters vs. LinkedIn members with, 156–157
• Organizations area, 236–239
• Other Skills quiz category, 43
• Out of Network profile, 48

P

• Pachas, Hector, 120
• paid account, features of, 320–321
• Patents area, of Accomplishments section, 246–248
• People Also Viewed sidebar, 66–67
• People You May Know tool, 78–80, 350–351

• The Perpetual Paycheck (Rassas), 318

• personalizing
  • invitation to connect, 79–80
  • URL of profiles, 72
• phone numbers
  • on profiles, 95–96
  • virtual, 358
• photographers
  • cost of, 109
  • directory of, 361
  • hiring, 327, 333–334
  • postponing session with, 109
  • for profile picture, using, 107–109
• Photoshopping profile pictures, 337
• pictures, profile. See profile pictures
• Pixabay website, 140
• plagiarism, 312–314
• plans, choosing, 323–324
• popular hashtags, 280
• posts
  • articles vs., 281–282
  • blog, marketing, 294–295
  • creating, 282–283
  • defined, 277
  • frequency of, 283–285
  • on LinkedIn feed, 308–310
  • reacting to, 285–287
  • from recruiters, commenting on, 367
  • responding to, 285–287
  • sharing, 277
• prefixes, adding to name field, 83–84
• premium accounts, 321–323
• Premium Badge, 320
• Premium Business account, 322
• Premium Career, 322, 368
• privacy, name field and, 84–85
• product management, About section for, 215
• professional manifesto
  • achievements, 206
  • benefit sentence starters, 205–206
  • call to action, 207–209
  • focusing on yourself, 206–207
  • overview, 204
• profile pictures, 110–113. See also background images
  • changing visibility settings of, 118–121
  • choosing, 114–121
  • determining whether to renew, 104–106
  • editing, 114–118
  • file formats for, 115
  • importance of, 104
  • overview, 103
  • recruiters and, 23
  • renewing, 106–107
  • resizing, 115–116
  • rights for using, 109
  • saving, 115–116
  • uploading, 114, 116–117
  • using photographers for, 107–109
• Profile Strength meter, 75–77
• profiles. See also profile pictures
  • accomplishments on, 330
  • audience for, 13–14
  • for businesses, 177–179
  • checklist for, 301–303
  • contact information on, 91–101, 329
  • downloading data, 331–332
  • easy-to-read, 364
  • free vs. paid version of
    • choosing plans, 323–324
    • overview, 319–320
    • paid account, features of, 320–321
    • premium accounts, features of, 321–323
  • Google indexing, 300–301
  • groups on, 262–264
  • headlines for, 134–135, 328
  • industries and, 89–91
  • influencers on, 267–271
  • keywords and, 28–33, 329
  • linking, 97–98, 175–177, 345
  • locations and, 85–88
  • managing changes in, 63–67
  • marketing
    • adding to social media sites, 311–312
    • getting views to, 314–320
    • notifying connections of updates to, 307–311
    • overview, 307
    • plagiarism and, 312–314
  • media samples on, 329
  • multimedia for, 192–196
  • multiple, 90
  • name field in, 82–85
  • optimizing, 63–80
  • overview, 9, 297, 327
  • pictures for, 327, 333–338, 366
  • Profile Strength meter in, 75–77
  • public, 68–70, 298–300
  • Quick Response (QR) Codes and, 73–75
  • recommendations, listing, 330
  • resources for, 5
    • background image libraries, 361–362
    • email address, 359
    • headline generator app, 358
    • inspiration, 357–358
    • online image apps, 362
    • overview, 357
    • photographer directory, 361
    • SlideShare, 360–361
    • spelling and grammar checkers, 360
    • symbol variations, 360
    • virtual phone number, 358
  • resumes and, 1, 163
  • search engine optimization (SEO) and, 33–36
  • social proof through, 353
  • symbols on, 328
  • tone of, 14–15
  • tracking success of, 304–307
  • types of, 10–12
  • unique, 364–365
  • updating, 67
  • URL of, personalizing, 70–73
  • viewing from mobile app, 298
  • writing, 330–331
• Projects area, 243–244
• promotions, search results and, 163
• Pronesti, Frank, 120
• prospecting, 12
• Public Profile Badge, 301
• public profiles, 68–70, 298–300
• Publications section, 244–246
• publishing posts, 293–294

Q

• Quick Response (QR) Codes, 73–75
• quotes, in About section, 202

R

• Ranalli, Jason, 107, 121
• real estate professional, About section for, 212–213
• recommendations. See also endorsements
  • accepting, 55–56
  • connection, 342–344
  • giving, 58–60
  • identifying people for, 51–52
  • importance of, 50–51
  • listing on profiles, 330
  • marketing, 318–319
  • overview, 37–38
  • removing, 57–58
  • reordering, 56–57
  • requesting, 52–55
  • writing, 52–56
• recommended content, 277
• recommended groups, joining, 258–259
• Recruiter Lite premium account, 323
• Recruiter Professional Services (RPS), 156
• recruiters
  • levels of, 156
  • Open for Business feature and, 153–154
  • profile and, 23, 163
  • resumes and, 163, 179–180
  • searching on LinkedIn, 10
  • selecting, 156–157
  • sending InMail messages, 23
  • as target audience, 13
  • URL and, 71
• recruiters, getting recognized by, 363–367
• renewing, profile picture, 104–106
• reputation management, 11–12, 205
• responsibilities, descriptions of, 182–183
• resumes
  • in Experience section, 162–163
  • experiences vs., 169–196
  • in profiles, 1
  • recruiters and, 163, 179–180
  • removing addresses from, 196
  • submitting, 10
  • uploading, 194–196
  • video resumes, 195
• retail, About section for, 216–217
• roles, descriptions of, 182–183
• RPS (Recruiter Professional Services), 156

S

• sales, as type of LinkedIn profile, 12
• Sales Navigator premium account, 322–323
• salespersons, 190–191
• schools
  • adding in, 226–227
  • following, 271–272
  • in intro card, 230–231
  • LinkedIn Learning, 44
  • reordering, 229–230
• search alerts, 321
• search bar, 18–19
• search engine. See also keywords
  • degrees of connections in, 34–35
  • filters for, 19–21
  • keywords and, 24–28
  • operators for, 21
  • results from, 21–24
  • rewarding updated profiles, 67
  • search bar in, 18–19
  • symbols and, 128
  • using LinkedIn as, 17–18
• search engine optimization (SEO), 33–36
• search filters, 19–21
• secondary language profiles, 250–251
• second-degree connections, 255, 355
• ShutterStock website, 141
• Skill Assessments feature, 43–45
• Skills & Endorsements section
  • endorsements in
    • endorsing connections, 47–49
    • hiding, 46
    • overview, 45
    • removing, 49
    • soliciting, 49–50
    • withdrawing from, 47
  • job search and, 39
  • overview, 37–38
  • skills in
    • adding, 39–40
    • grouping by categories, 41
    • overview, 38–39
    • pinning, 41–42
    • rearranging, 42–43
    • Skill Assessments feature, 43–45
• Skype, 359
• SlideShare, 360–361
• social media sites, adding profiles to, 311–312
• social proof, 353
• Societies section, 225
• spellcheck, 360
• sponsored content, 277
• status updates, posting, 316–318
• students, About section for, 218–219
• symbols, 328, 360
  • in headlines, 124–128
  • in job title, 181–182
  • list of, 127
  • search engine and, 128

T

• tagging, 279–281
• target audience
  • About section and, 202
  • joining groups containing, 255–257
• Tech Skills quiz category, 43
• third-degree connections, 255, 355
• thought leadership, 274, 355
• tone of profile, 14–15
• topic channels, 288–289
• Twitter account, on profiles, 97–98

U

• UHD Wallpapers website, 140
• Unicode Character Table website, 127
• Unicode text, 211
• Uniform Resource Locator (URL), personalizing, 70–73
• unlisted groups, 259
• Unsplash website, 140
• updating
  • Honors & Awards section, 242
  • profiles, 67, 307–311, 367
  • status, 316–318
• uploading
  • profile pictures, 114, 116–117
  • resume, 194–196
• Upwork website, 140
• URL (Uniform Resource Locator), personalizing, 70–73

V

• video resumes, 195
• viewings, tracking, 320–321
• virtual phone numbers, 358
• visibility settings, 118–121
• Volunteer section, 233–235

W

• websites
  • directing to personal, 13
  • profile pictures on, 109
  • on profiles, 98–101
• Wikipedia Symbol Block List website, 127
• word cloud, 28
• WordArt.com website, 29–30
• work address, on profiles, 97
• worksheet, benchmarking, 305
• writing
  • About section
    • avoiding resume speak, 200–201
    • catching attention with, 202–204
    • in first-person narrative, 199–200
    • goals, considering before, 201
    • overview, 197
    • professional manifesto, creating, 204–209
    • target audience, considering before, 202
  • for audience
    • headlines, 132–133
    • identifying, 14–15
  • profiles, 330–331
  • recommendations, 52–56