IN THIS PART …

Look at how to optimize the invisible nooks and crannies of your profile, including how to create a customized link to your profile and market your profile for more views.

Set up your digital “calling card” — the upper most section of your profile — and give readers an optimized overview of who you are.

Understand why it is important to include your contact information and how and where to add it to your profile.

See why you need a profile picture and how to present yourself in the best possible light.

Craft a compelling headline to grab your readers’ attention and make them want to learn more about you.

Look at how to add flair to your headline, including adding symbols and saturating your headline with keywords.