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by Donna Serdula
LinkedIn Profile Optimization For Dummies, 2nd Edition
Cover
Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Beyond the Book
Part 1: The Strategy Before the Siege
Chapter 1: Determining Your LinkedIn Strategy
Determining Your LinkedIn Goal
Figuring Out Your Target Audience
Creating a Compelling Tone
Using the Different Versions of LinkedIn
Chapter 2: Getting Found on LinkedIn
Using LinkedIn as a Search Engine
Ensuring a Compelling and Attractive Search Result
Understanding the Importance of Keywords
Using Online Keyword Tools
Ranking Higher with Profile SEO
Building Off Profile SEO
Chapter 3: Understanding Endorsements and Recommendations
Showcasing Your Skills
Showing Recruiters What You Know
Obtaining Endorsements
The Importance of Recommendations
Part 2: Getting Your LinkedIn Profile Started
Chapter 4: Optimizing the “Behind the Scenes” Sections
Managing Profile Changes
Turning On Your Public Profile
Creating a Personalized URL
Scanning Your LinkedIn QR Code
Improving Your Profile’s Strength
Expanding Your Network
Chapter 5: Establishing Your Calling Card
Using the Name Field Correctly
Filling Out Location and Industry
Including Your Contact Information
Chapter 6: Impressing with the Right Profile Picture
Why You Need a Profile Picture
Determining If You Need a New Profile Picture
Using a Photo Already Taken
Working with a Photographer
Taking Your Own Profile Picture
Choosing and Uploading Your Profile Picture
Chapter 7: Developing a Compelling Headline
Grabbing Your Reader’s Attention
Adding Flair to Your Headline
Saturating Your Headline with Keywords
Creating a Benefit Statement Headline
Adding Your New and Improved Headline to LinkedIn
Chapter 8: Reinforcing Your Brand with a Background Photo
Finding the Right Image to Showcase Your Brand
Working with a Professional Graphic Designer
Using Online Graphic Tools to Create an Image
Adding a Background Image to Your Profile
Chapter 9: Showing You Are Open for Business or Job Opportunities
Showing You Are Open for Business
Showing You Are Open to Job Opportunities
Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
Chapter 10: Getting Your Experiences Ready
Referencing Your Resume
Determining Which Experiences to Keep and Which to Merge
Creating a Work History for Recent Graduates
Dealing with Employment Gaps
Chapter 11: Creating a Powerful Experience
Adding a New Experience
Creating a LinkedIn Page
Less Is More — Stop Disqualifying Yourself
Editing an Existing Experience
Reordering Concurrent Experiences
Removing an Experience
Examples of Great Experiences
Adding Multimedia to Make Your Profile POP!
Chapter 12: Writing a Compelling About Section
Editing Your LinkedIn About Section
Writing in First Person
Avoiding Resume Speak
Revisiting Your LinkedIn Goals and Target Audience
Catching Your Reader’s Attention
Creating Your Professional Manifesto
Formatting a Sleek LinkedIn About Section
Examples of Compelling and Engaging About Sections
Part 4: Rounding Out Your Profile and the Final Reveal
Chapter 13: There’s More to You than Your Jobs
Adding Your Education, or Lack Thereof
Listing Licenses and Certifications
Adding Volunteer Experiences
Citing Your Accomplishments
Creating a Profile in Another Language
Chapter 14: Following Groups, Companies, and Influencers
Understanding the Importance of Groups
Cultivating Your Following Section
Showcasing Influencers on Your Profile
Following Schools
Chapter 15: Publishing on LinkedIn
Showcasing Yourself as a Thought Leader
Keeping up with Articles and Activity
Understanding the LinkedIn Feed
Looking at the Difference between a Post and an Article
What Happens After You Publish?
Marketing Your Blog Post
Chapter 16: Unveiling and Marketing Your Powerful Profile
Viewing Your Profile from the Mobile App
Viewing Your Profile as an Outsider
Getting Google to Index Your Profile
Your LinkedIn Profile Checklist
Benchmarking Your Profile’s Success
Marketing Your Profile
To Pay or Not Pay for LinkedIn
Part 5: The Part of Tens
Chapter 17: Ten Profile Do’s and Don’ts
Do Use a Professional Profile Picture
Don’t Use LinkedIn’s Default Headline
Do Use Eye-Catching Symbols Sparingly
Do Include Your Contact Information
Do Add Media Samples
Don’t Stuff Keywords
Don’t Go Back 30 Years
Do Get Recommendations
Do Tell a Story
Do Download Your Data
Chapter 18: Ten Tips for a Perfect Profile Picture
Hire a Professional Photographer
Use Lots of Light
Use a Nondescript Background
Dress to Impress
Adjust Yourself
Keep the Camera Close to Eye Level
Say No to the Mug Shot
Crinkle, Smile, and Jut
Use Photoshop Lightly
Crop Your Image
Chapter 19: Ten Tips to Expand Your Network
Import Your Address Book
Import a Contact List
Let LinkedIn Help You Connect
Join One Hundred Groups
Start a LinkedIn Group
Make Connecting a Process
Link to Your Profile
Brand Yourself a LION or Just Connect to Them
Don’t Join Open Networking Lists and Groups
Use an App
Chapter 20: Ten Tips to Leverage LinkedIn
A-B-C … Always Be Connecting
Connect and Stay in Touch
Gather Business Intelligence
Get the News
Get Social Proof and Credibility
Get Past the Gatekeeper
Rub Elbows in Groups
Find Assistance
Showcase Thought Leadership
Network in Your Pajamas
Chapter 21: Ten LinkedIn Profile Resources
Get Inspired and Excited
LinkedIn Headline Generator
Virtual Phone Numbers
Say No to AOL and Hotmail Addresses
Symbol Variations
Stop the Typos
SlideShare
Photographer Directory
Background Image Libraries
Online Image Apps
Chapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn
Make It Easy to Connect the Dots Quickly
Exhibit Personality and Show a Cultural Fit
Turn On Open to Job Opportunities
Say Cheese
Provide Your Contact Information
Connect to Them
Comment on Their Posts
Post, Comment, and Hashtag
Keep Your Profile Up to Date and Fresh
Invest in Your Future
Index
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
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