Contents

Preface

Introduction

Foreword

1 A Brief History of Motion Graphics

Precursors of Animation

Early Cinematic Inventions

Experimental Animation

Motion Graphics in Film Titles

Motion Graphics in Television

Summary

2 Motion Graphics in Film and Television

Film Titles

Network Branding

Commercials

Public Service Announcements

Music Videos

Summary

3 Motion Graphics in Interactive Media

The Interactive Environment

Motion Over the Web

Motion in Informational Kiosks

Motion in Multimedia

Motion in DVD-Video

Summary

4 Motion Graphics in the Environment

New Technologies

Immersive Environments

Animated Exteriors

Digital Signage

Performance

Alternate Spaces

Summary

5 Motion Literacy: Choreographing Movement

The Language of Motion

Spatial Considerations

Temporal Considerations

Coordinating Movement

Summary

Assignments

6 Images, Live-Action, and Type

Visual Properties

Image Considerations

Live-Action Considerations

Typographic Considerations

Integrating Images, Live-Action, and Type

Summary

Assignments

7 The Pictorial Composition

Space and Composition: An Overview

Principles of Composition

Constructing Space

Summary

Assignments

8 The Sequential Composition

Sequential Composition: An Overview

Forms of Continuity

Forms of Discontinuity

Montage

Summary

Assignments

9 Conceptualization

Assessment

Formulation

Cultivation

Storyboards

Animatics

Summary

10 Animation Processes

Frame-by-Frame Animation

Interpolation: An Overview

Spatial interpolation

Visual Interpolation

Temporal Interpolation

Coordinating Movement

Summary

11 Motion Graphics Compositing

Compositing: An Overview

Blend Operations

Keying

Alpha Channels

Mattes

Masks

Nesting

Color Correction

Summary

12 Motion Graphics Sequencing

Editing: An Overview

Cuts

Transitions

Mobile Framing

Establishing Pace

Establishing Rhythm

Birth, Life, and Death

Introduction and Conclusion

Summary

Index