This chapter introduces a few tips and tricks that you can use as you design and build out your SharePoint 2010 visual design. Some of these tips help you define the visual look and feel of a site while others are more specific to building a site. For more tips and tricks on SharePoint branding and customization, you can check out the following sites:
http://erikswenson.blogspot.com: My blog focuses on SharePoint branding, design, and customization. You'll find many blog posts that provide solutions to some of the most common branding issues that you might encounter.
http://blog.drisgill.com: Randy's blog has some handy tips on creating a minimal starter master page and a few other tips and tricks on mobile views.
http://www.sharepoint911.com/blogs/john: John's blog is more focused on the developer side but provides a lot of great resources and tips for SharePoint 2010 customization.
This chapter also gives you the basics on SharePoint web-part zones, themes, and extending the OOTB breadcrumbs. The first topic is specific to the design process, where there could be requirements that indicate a need for divisional or departmental sites having their own brand look and feel.