Yahoo!, 127
Yang, Jerry, 127
Yeo, Junsang, 440
Yeung, Catherine W. M., 434
Yielding, 192
Yoplait Save Lids to Save Lives, 396–397
Yorkston, Eric A., 440
Young & Rubicam’s BrandAsset Valuator (BAV), 323,
325–330
applying to Google, 328–330
brand health, 325
four pillars of, 326
global marketing and, 490
PowerGrid, 327
YouTube, 534. See also Social media
Z
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