Ideas and causes, 20. See also Cause marketing
IFRS 13 Fair Value Measurement, 354
IFRS 3 Business Combinations, 350
IFRS 36 Impairments of Assets, 354
Ikea, 55
Illy, Andrea, 506
Image transfer process, channels of distribution as, 241
Imitator brands, 144
Imprinting moment, 302
Inclusion effect, 436
Income, 86
Income approach, 346
Incremental theorists, 440
Independent self-construal, 440
India, 500
Indirect approach, 264
Indirect competition, 54
Individual brand, 372
Infomercials, 200
Inherent brand potential, 362
Innovation, 24
Innovative corporate image association, 383
Intangible assets, 344
Intellectual property rights, 7
Intensity, 94
Intentions, 192
Interdependence, 323
Interdependent self-construal, 440
International Accounting Standards Board (IASB), 353
International Labour Organization, 44
Interpretation tasks, 300
Intimacy, 323
Introductory stage, 409
Intuit, 11
Investor sentiment multiplier, 103
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