Dacin, Peter, 437
DaimlerChrysler, 243
Database marketing, 201
Davis, Scott, 282
Davis, William, 287
De Beers Group, 10
Decentralization, 507
Decision rules, 46
Defensive stance, 64
Deighton, John, 107
Deliverability criteria, 59
Dell, 499
Delta Faucet, 452
Demand-side method, 215
Depth of awareness, 80
Deregulation, 28
Desai, Kalpesh, 245
DHL, 504
Diamond industry, 10
Dichter, Ernest, 298
Differentiation, 98
Dillon, William R., 342
Dilution effects, 441
Direct approach, 264
Direct response, 200
Discovery Channel, 43
Diverting, 170
Domain names, 127
Domain squatting, 127
Dow Chemical, 388
Dual branding, 245
Duality, 97
Dubelar, Chris, 342
Dubow, Craig, 47
Durability, 85
3.144.237.122