100 Things Every Designer Needs to Know About People

by Susan Weinschenk

New Riders

The Design of Everyday Things

by Don Norman

Basic Books

Lateral Thinking: A Textbook on Creativity

by Edward de Bono

Penguin

The Process: A New Foundation in Art and Design

by Judith & Richard Wilde

Laurence King Publishing

Thoughts on Design

by Paul Rand

Chronicle Books

How To Use Graphic Design to

Sell Things, Explain Things, Make Things Look Better, Make People Laugh,

Make People Cry, and (Every Once in a While) Change the World

by Michael Bierut

Tempe Digital

Universal Principals of Design

by W. Lidwell, K. Holden, & J. Butler

Rockport Publishers