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by Amy Huber
Telling the Design Story
Cover
Half Title
Copyright Page
Title Page
Table of Contents
Acknowledgments
Preface
Dedication
Part 1: Storytelling In Design: A Primer
1 Human Response to Story
Introduction
Why Does Story Matter in Design?
The Science Behind Why We Like Stories
Stories in Building Social Connections
Stories for Organizing Information
Story as Moral Guidepost
Elements of Story
Everyone Has a Story
2 Presenter Meet Audience
Introduction
Overview of the Creative Process
Why Are You Presenting?
Who Are You Presenting to?
What Are Your Goals for the Audience?
How Are You Presenting?
What Is Your Message?
3 Story Design
Introduction
Returning to the Creative Process
Design Presentation Areas of Focus
Point of View
Project
Pitch
Honing the Message
Designing the Story
Editing Your Story
“S”tory Development
Storyboard
Aiding Recall
Part 2: Modes of Communication
4 Writing for Impact
Introduction
Why Does Writing Matter in Design?
Elements of Good Writing
Words
Sentences
Paragraphs
Venues for Design Writing
Mechanics of Writing
Punctuation
Ideas for Writing
Editing & Rewriting
Things to Avoid
5 Speaking for Impact
Introduction
The Evolution of Speaking
The Goal of Your Presentation
Persuasion
Getting Started
Align Yourself With Your Audience
Align Your Message to Your Audience
Align Your Delivery Tools to Your Audience
Presentation Stages
Align Your Delivery to Your Message
Align Your Delivery Style to Your Message
Align Your Body to Your Message
Finding Your Confidence
Coping Strategies
Realign Yourself to Your Audience
Special Presentation Types
6 Visual Storytelling
Introduction
Is a Picture Worth a Thousand Words?
Attraction & Persuasion
Recall & Comprehension
Visual Thinking Strategies
Organizing Graphic Real Estate
Typology
Color
Bringing it All Together
Establishing a Brand Identity
7 Storytelling with Information
Introduction
The Significance of Information Delivery
How We Approach & Convey Information
Representation Tactics in Design Analysis
Diagram Considerations
Diagram Annotation Strategies
Diagram Creation Strategies
Testing Diagrams
8 Storytelling with Ideas
Introduction
Expressing Ideas
Design Outcomes Diagrams
Conceptual Imagery
Orthographic Drawings
Modeling
Three-Dimensional Drawings
Rendering
Four-Dimensional Depictions
9 Storytelling with Video
Introduction
The Role of Video in Design
Work Flow of Video Production
Pre-production
Production
Post-production
Appendix A Photography Terms
Appendix B Additional Diagrams
Appendix C Image File Types
Appendix D Video File Types
Appendix E Audio File Types
Appendix F Good Reads on Story Crafting & Delivery
Appendix G Good Reads on Information Design
Appendix H Good Reads on Story Props & Visual Messages
Appendix I Good Reads on Design Process & Focus
Appendix J Advanced Topics
Appendix K Storytelling Resources
Appendix L Events & Festivals
Glossary
About the Author
References
Image Credits
Index
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Telling the Design Story
Effective and Engaging Communication
Amy M. Huber
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