TABLE OF CONTENTS
PART 1: STORYTELLING IN DESIGN: A PRIMER
Why Does Story Matter in Design?
The Science Behind Why We Like Stories
Stories in Building Social Connections
Stories for Organizing Information
Overview of the Creative Process
What Are Your Goals for the Audience?
Returning to the Creative Process
Design Presentation Areas of Focus
PART 2: MODES OF COMMUNICATION
Why Does Writing Matter in Design?
Align Yourself With Your Audience
Align Your Message to Your Audience
Align Your Delivery Tools to Your Audience
Align Your Delivery to Your Message
Align Your Delivery Style to Your Message
Align Your Body to Your Message
Realign Yourself to Your Audience
Is a Picture Worth a Thousand Words?
Organizing Graphic Real Estate
7 STORYTELLING WITH INFORMATION
The Significance of Information Delivery
How We Approach & Convey Information
Representation Tactics in Design Analysis
APPENDIX B
Additional Diagrams
APPENDIX F
Good Reads on Story Crafting & Delivery
APPENDIX G
Good Reads on Information Design
APPENDIX H
Good Reads on Story Props & Visual Messages
APPENDIX I
Good Reads on Design Process & Focus