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4. Talk to other attendees. Don’t only focus on the
celebrities or the industry people.
5. Don’t come off as “me, me, me” all the time. Lis-
ten to other people. Ask them what they’re writing.
Let the conversation fl ow naturally after that.
6. Keep your tech at bay. Don’t spend most of your
time getting e-mail, texting, tweeting. Be with
actual people in the actual moment.
7. Don’t invite people into your social network-
ing world right off the bat. Get to know them
fi rst. Remember, true networking is based on
what you bring of value to the other person. See
“Network according to the law of reciprocity,” on
page 197.
8. Jot notes on the back of business cards as soon
as you can. Remember the key information
you’ve gleaned from the contact. Mention it the
fi rst time you contact him.
9. Be a matchmaker. If you meet someone who
might be interested in someone else you’ve met
at the conference, get them together. Your esti-
mated value to both of them will increase.
10. Treat everyone with respect, including the serv-
ers. Your vibe radiates outward.
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