BECOMING A BETTER WRITER / 273
USE THE PRESENT TENSE
WHENEVER POSSIBLE
This adds immediacy to your writing.
Be careful, however, not to slip from
the present to the past tense and
back again, because this will make
your writing confusing. Select one
tense and stick to it.
USE SHORT TRANSITIONS
Use “but” more than “however,” and
“more than” rather than “in addition
to.” Use more formal transitions only
for variety. Don’t be afraid to start a
sentence with words like ”but,” ”so,”
”yet,” ”and,” or ”or.”
WRITE WITH
PERSONAL
PRONOUNS
Use “we,” “us,” and “our”
when speaking for the
company. Use “I,” “me,”
and “my” when speaking
for yourself. Either way,
be generous with the use
of the word “you.”
Find out what your
reader expects,
wants, and needs:
if you deviate from
this in your writing,
let the reader
know why
US_272-273_A_Better_Writer.indd 273 30/05/16 3:04 pm
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.