In today’s global economy, you may find yourself
communicating across companies, countries, and
cultures, through a variety of media, including
the internet. Focus on your company’s core goals
and identity to ensure consistent messaging.
Communicating
externally
US_296-297_Communicating_externally_Op15.indd 296 30/05/16 3:05 pm
COMMUNICATING
IN A CRISIS
PREPARING FOR
MEDIA INTERVIEWS
BUILDING BRANDS
SELLING
RUNNING A
TELECONFERENCE
WRITING FOR THE WEB
COMMUNICATING ACROSS
COUNTRIES AND CULTURES
COMMUNICATING THROUGH
SOCIAL MEDIA
US_296-297_Communicating_externally_Op15.indd 297 01/06/16 5:21 pm
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