A presentation is a way of informing, inspiring, and
motivating other people. Whether your audience is a
group of receptive colleagues, demanding clients, or
strict regulators, your job is to influence the way they
think and feel about your message. No matter how
charismatic you may be, success depends on careful
planning of your content and delivery.
Planning to
present
US_320-321_Planning_to_present_Op16.indd 320 30/05/16 3:05 pm
PUTTING THE AUDIENCE
FIRST
PRESENTING FORMALLY
PRESENTING AND SELLING
PLANNING THE STRUCTURE
SELECTING A FRAMEWORK
US_320-321_Planning_to_present_Op16.indd 321 30/05/16 3:05 pm
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