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by Mark Sanders, Sandra Maxa, Ben Day, Philip B. Meggs, Rob Carter
Typographic Design: Form and Communication, 6th Edition
Cover Page
Title Page
Copyright
Dedication
CONTENTS
FOREWORD
INTRODUCTION
1: The Evolution of Typography
From the origins of writing to Gutenberg's invention of movable type: 3150 BCE–1450 CE
Typography from Gutenberg to the nineteenth century: 1450–1800 CE
The nineteenth century and the Industrial Revolution: 1800–1899 CE
Typography in the twentieth century: 1900–2000
A new century and millennium begin: 2000 CE
2: The Anatomy of Typography
LETTERFORMS ANALYZED
THE TYPOGRAPHIC FONT
HISTORICAL CLASSIFICATION OF TYPEFACES
TYPOGRAPHIC MEASUREMENT
THE TYPE FAMILY
3: Legibility
BASIC PRINCIPLES OF LEGIBILITY
LEGIBILITY AND DIGITAL TYPOGRAPHY
TYPOGRAPHIC DETAILS
4: The Typographic Grid
BACKGROUND
STRUCTURE AND SPACE
PROPORTION
THE SQUARE
SINGLE COLUMN GRIDS
MULTICOLUMN GRIDS
MODULAR GRIDS
IMPROVISATIONAL STRUCTURES
5: Syntax and Communication
TYPOGRAPHIC SYNTAX
TYPOGRAPHIC SPACE
VISUAL HIERARCHY
ABA FORM
6: The Typographic Message
A MULTIDIMENSIONAL LANGUAGE
VERBAL/VISUAL EQUATIONS
FUNCTION AND EXPRESSION
7: The Evolution of Typographic Technology
HAND COMPOSITION
MACHINE COMPOSITION
PHOTOTYPESETTING
DIGITAL TYPESETTING
SCREEN-BASED TYPOGRAPHY
8: Typography on Screen
RENDERING TYPE ON SCREEN
READING ON SCREEN
SELECTING TYPEFACES
LEGIBILITY FACTORS FOR ON-SCREEN TYPOGRAPHY
WEB DESIGN TECHNOLOGY
STRUCTURING WEB PAGES
CASE STUDY Museum of Design Zurich
CASE STUDY Helmut Schmid: Design is Attitude
CASE STUDY Nicholas Davidson Design
CASE STUDY Martin Venezky's Appetite Engineers
9: Typography in Time and Motion
BACKGROUND
USING TYPE IN TIME-BASED MEDIA
HOW TYPE CHANGES AND MOVES
LEGIBILITY FACTORS
EXPRESSION
10: Case Studies in Typographic Design
CASE STUDY Integrating type and image in poster design
CASE STUDY The U.S. National Park Service Unigrid system
CASE STUDY Book design: VAS: An Opera in Flatland
CASE STUDY Typographic film titles
CASE STUDY Buenos Aires Underground (Subte)
CASE STUDY Information design: Metropolitan World Atlas
CASE STUDY A typographic program for the 17th Street Farmers' Market
11: Typographic Design Education
Letter/digit configurations
Urban letterform studies
Flowering typography
Inventing sign systems
Comparative relationships: type and image
Sequential typographic forms in space
Typography and image transformations
Unity of form and communication
Syntactic explorations using onomatopoeic terms
Visual structure motion studies
Type chronology booklet
Typographic hierarchy
Calendar deconstruction
Experimental compositions with found typography
Directional poster: from your house to the university
Visual organization and grid structures
New York Times grid analysis
Environmental grids
Banknote design
Observing systems in our surroundings
Typographic cubes
Blending Latin and non-Latin typographic forms
Type and image in the third dimension
Typezine: my favorite typeface
Typeface design: mind/machine
Experimental typographic system
Expressive typography: form amplifies message
Type as metaphor
Form and counterform, scale and proportion: “Ne var, ne yok?”
12: Typographic Design Process
A TRADITIONAL MODEL
TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Exploring typographic permutations
TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Exploring typographic transformation
TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Ludd: a typographic expedition
TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Composites
13: Type Specimens
OLD STYLE
Adobe Garamond
Adobe Garamond
Adobe Garamond Italic
Adobe Garamond Semibold
Adobe Garamond
Additional Old Style fonts
SANS SERIF
Franklin Gothic Book
Franklin Gothic Book
Franklin Gothic Book Italic
Franklin Gothic Demi
Franklin Gothic
Univers 55
Univers 55
Univers 56
Univers 65
Univers
Meta Normal
Meta Normal
Meta Italic
Meta Bold
Meta
Futura Book
Futura Book
Futura Book Oblique
Futura Bold
Futura
Additional sans serif fonts
TRANSITIONAL
Baskerville Regular
Baskerville Regular
Baskerville Italic
Baskerville Bold
Baskerville Regular
Additional transitional fonts
MODERN
Bauer Bodoni Regular
Bauer Bodoni Regular
Bauer Bodoni Italic
Bauer Bodoni Bold
Bauer Bodoni Regular
Additional Modern fonts
EGYPTIAN
Serifa Roman
Serifa Roman
Serifa Italic
Serifa Bold
Serifa Roman
Additional Egyptian fonts
SELECTED DECORATIVE FONTS
GLOSSARY
BIBLIOGRAPHY
CREDITS
INDEX
COLOPHON
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