CONTENTS

Foreword, Rob Carter

Introduction

1 The Evolution of Typography

From the origins of writing to Gutenberg's invention of movable type

Typography from Gutenberg to the nineteenth century

The nineteenth century and the Industrial Revolution

Typography in the twentieth century

A new century and millennium begin

2 The Anatomy of Typography

Letterforms analyzed

The typographic font

Historical classification of typefaces

Typographic measurement

The type family

3 Legibility

Basic principles of legibility

Legibility and digital typography

Typographic details

4 The Typographic Grid

Background

Structure and space

Proportion

The square

Single column grids

Multicolumn grids

Modular grids

Improvisational structures

5 Syntax and Communication

Typographic syntax

Typographic space

Visual hierarchy

ABA form

6 The Typographic Message

A multidimensional language

Verbal/visual equations

Function and expression

7 The Evolution of Typographic Technology

Hand composition

Machine composition

Phototypesetting

Digital typesetting

Screen-based typography

8 Typography on Screen

Rendering type on screen

Reading on screen

Selecting typefaces

Legibility factors for on-screen typography

Web design technology

Structuring web pages

Case studies

9 Typography in Time and Motion

Background

Using type in time-based media

How type changes and moves

Legibility factors

Expression

10 Case Studies in Typographic Design

Integrating type and image in poster design

The U.S. National Park Service Unigrid system

Book design: VAS: An Opera in Flatland

Typographic film titles

Buenos Aires Underground (Subte)

Information design: Metropolitan World Atlas

A typographic program for the 17th Street Farmers' Market

11 Typographic Design Education

Letter/digit configurations

Urban letterform studies

Flowering typography

Inventing sign systems

Comparative relationships: type and image

Sequential typographic forms in space

Typography and image transformations

Unity of form and communication

Syntactic explorations using onomatopoeic terms

Visual structure motion studies

Type chronology booklet

Typographic hierarchy

Calendar deconstruction

Experimental compositions with found typography

Directional poster: from your house to the university

Visual organization and grid structures

New York Times grid analysis

Environmental grids

Banknote design

Observing systems in our surroundings

Typographic cubes

Blending Latin and non-Latin typographic forms

Type and image in the third dimension

Typezine: my favorite typeface

Typeface design: mind/machine

Experimental typographic system

Expressive typography: form amplifies message

Type as metaphor

Form and counterform, scale and proportion: “Ne var, ne yok?”

12 Typographic Design Process

A traditional model

Exploring typographic permutations

Exploring typographic transformation

Ludd: a typographic expedition

Composites

13 Type Specimens

Old Style

Garamond

Additional Old Style fonts

Sans serif

Franklin Gothic

Univers

Meta

Futura

Additional sans serif fonts

Transitional

Baskerville

Additional transitional fonts

Modern

Bauer Bodoni

Additional Modern fonts

Egyptian

Serifa

Additional Egyptian fonts

Selected Decorative fonts

Glossary

Bibliography

Credits

Index

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