Dr. Sebastian Gurtner joined the Bern University of Applied Sciences in 2016 as a research professor with a focus on healthcare and innovation management. He leads the team strategy and innovation at its School of Business and serves as head of the executive education program Management in Healthcare Organizations. His research focuses on the creation of value with innovation and in this context especially on low-end innovation, social innovation, and resistance against innovation. While his research tackles issues of several industries, the healthcare setting always receives special attention, as the challenges in healthcare are directly linked to the well-being of our society. He has published in a variety of peer-reviewed academic journals, such as the Journal of Product Innovation Management, Long Range Planning, the Journal of Business Research, Technological Forecasting and Social Change, Medical Decision Making, and Health Care Management Review.

Dr. Jelena Spanjol is professor and head of the Institute for Innovation Management at the Munich School of Management, Ludwig-Maximilians-Universität in Munich, Germany. Prior to joining LMU, she held faculty positions at the University of Illinois at Chicago and Texas A&M University. Her research examines innovation dynamics across micro-, meso-, and macro-levels. In her current work she explores how innovation is motivated by and addresses societal challenges. Her research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Service Research, Journal of Public Policy and Marketing, Marketing Letters, Journal of Business Ethics, Health Psychology, and in various book chapters. She currently serves on the Editorial Review Boards of the Journal of Product Innovation Management and Creativity and Innovation Management as well as serving as an Associate Editor for the domain of innovation at the Journal of Business Research.

Dr. Abbie Griffin holds the Royal L. Garff Endowed Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches the core MBA intro Marketing Management and Undergrad Capstone Marketing courses. Professor Griffin's research investigates means for measuring and improving the process of new product development. Her research has been published in Marketing Science, the Journal of Marketing Research, Management Science, and the Journal of Product Innovation Management, among other journals, as well as in the book titled Serial Innovators: How Individuals in Large Organizations Create Breakthrough New Products. Her 1993 article titled “Voice of the Customer” was awarded both the Frank M. Bass Dissertation Paper Award and the John D.C. Little Best Paper Award by INFORMS and has been named the seventh most important article published in Marketing Science in the last 25 years. She was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development from 1998 to 2003, and the Product Development and Management Association named her as a Crawford Fellow in 2009. She was on the Board of Directors of Navistar International, a $13 billion manufacturer of diesel engines and trucks, from 1998 to 2009. Professor Griffin is an avid quilter, hiker, and scuba diver.