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END USER LICENSE AGREEMENT
by Abbie Griffin, Jelena Spanjol, Sebastian Gurtner
Leveraging Constraints for Innovation
COVER
ABOUT THE EDITORS
INTRODUCTION
I.1 Why Do We Need This Book?
I.2 Thinking about Innovation Challenges: Failures, Barriers, and Constraints
I.3 The Standard New Product Development Process
I.4 Understanding Constraints and Their Impact on the Standard Product Development Process
I.5 Mapping the Book: Where to Find Specific Constraints and Corresponding Solutions
References
Part 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS
Introduction: From Constraints to Innovation
1.1 The Inherent Uncertainty of the Innovation Process
1.2 Innovation: The Tension Between Creativity and Implementation
1.3 Sustainability Constraints: Enablers of Innovation
1.4 From Innovation to Performance: Creating a Corporate Sustainability Agenda
1.5 Avoiding the Potentially Negative Effects of Adopting Sustainability Constraints
1.6 Conclusion
References
About the Authors
2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS
Introduction
2.1 Knowledge-Sharing Boundaries in Innovation Projects
2.2 Solving Knowledge-Sharing Boundaries in Five Stages
2.3 Conclusion
References
Appendix
About the Authors
Note
3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
Introduction
3.1 The Consumer as Constraint: Why Firms Manage Consumers Insufficiently
3.2 What Are Psychological Constraints?
3.3 Being Constrained by “How I Am”
3.4 Being Constrained by “How I Think”
3.5 Being Constrained by “How I Feel”
3.6 Uncovering Psychological Constraints
References
About the Author
Part 2: ORGANIZATIONAL CONSTRAINTS
4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS
Introduction
4.1 Systematic Identification of Organizational Innovation Constraints
4.2 Overcoming Innovation Constraints: The Innovation Think Tank
References
Further Reading
About the Authors
5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE
Introduction
5.1 The Peculiarities of Innovating in Professional Services
The Key Role of Professionals in the Innovation Process
5.2 Understanding Time as an Innovation Constraint in Professional Services
5.3 Resolving Time as an Innovation Constraint in Professional Services: The Innovation Support Function
5.4 Conclusion
References
About the Author
6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS
Introduction
6.1 A Lean Team Is Virtual in NPD
6.2 The Basics of Virtual Teams
6.3 Initiation and Structure
6.4 Communication Practices
6.5 Meetings and Protocols
6.6 Knowledge Management
6.7 Leadership
6.8 Conclusion: What Makes Successful Lean Virtual Teams
Appendix: Case Study Application of the VTM
References
Further Reading
About the Authors
Notes
Part 3: MARKET CONSTRAINTS
7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS
Introduction
7.1 Why Are Low-End Innovations Important, and How Do They Differ from Standard Practice?
7.2 Which Constraints Do Low-End Innovators Face?
7.3 Adaptations: Methods and Processes to Develop Low-End Innovation Capabilities
7.4 Defining the Path for Developing Low-End Innovation Capabilities
7.5 Conclusion
References
About the Author
8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS
Introduction
8.1 The Traditional New Product Development Process
8.2 Factors to Consider when Designing for Underresourced Markets
8.3 A New Approach for Underresourced Markets: Obtain User Knowledge and Partner with Local Organizations
8.4 Lessons from the Field Study
8.5 Adaptation of NPD Processes for Underresourced Markets
8.6 Conclusions
References
About the Authors
9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR
Introduction
9.1 Market and Innovation Constraints in Emerging Markets
9.2 Inclusive Strategies of Social Enterprises
9.3 Conclusion and Outlook
References
About the Authors
10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS
Introduction
10.1 Innovation and Rule Breaking
10.2 Constraints Arising from Gender, Social Class, and Their Intersection
10.3 Five Practical Suggestions
10.4 Conclusion
References
About the Authors
Note
INDEX
END USER LICENSE AGREEMENT
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