+cruz is a creative director at
Wieden+Kennedy. Formerly
of W+K Tokyo, he has spent
the last 8½ years pursuing
work that is culturally
relevant to his Asian roots,
working with clients such as
Nike, Google, Honda, Aiwa,
Kumon and Mori Building.
As director of W+K Tokyo
Lab, he oversaw the labels
entire visual output from
directing music videos and
DVDs to art directing and
designing its packaging and
online experiences. His work
focuses on the intersection
between art and design,
moving images and digital
narratives, exploring new
frontiers in media hybrids.
Most recently, he joined
W+K’s London office where
he hopes to re-invent himself
and help the agency explore
its next evolution.
+cruz
www.wklondon.com
+cruz 317
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#175 Dtp:204 Page:317
318 1,000 Tips by 100 Manga Artists
991 Where do the ideas for your draWings
come from? hoW do you do your research? I’ve
always had a keen interest in anthropology,
history and culture and tend to travel a lot. Asian
imagery inspire me: Thai folk paintings, Chinese
landscapes, Japanese calligraphy and Buddhist
religious paintings.
992 W
ho are your favorite illustrators? are you
trying to folloW in their footsteps? My influences
tend to draw more from fine art than recent
commercial illustrators. I have always admired
Cy Twombly, Robert Longo, Rauschenberg, Franz
Kline, Josef Albers, Antoni Tapies and Francis
Bacon. It’s historic futurism, sampling from old,
codifying forms and remixing that into something
new that informs my work.
993 W
hat does your Work desk look like? What
can We come across? My home is my studio and
my desk is multifunctional, both a work desk
and a dinner table ;-) so I keep it to a minimum.
A powerbook, pens, paper, surrounded by books,
artifacts and antiquities that inspire me.
994 W
hat is the first thing you do before
sitting doWn to draW? I think, write and surf
online a lot. I take a walk and get lost to allow
some fresh thinking to emerge as a result of
experiencing a new environment.
995 d
o you prefer the classic guidelines from
m
anga or experimenting With neW channels? I don’t
consider myself a manga artist, but I draw upon
manga culture and reinterpret that into my work.
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+cruz 319
1,000 What is the greatest acknoWledgement
you could hope to achieve for your Work? To create
something meaningful that transcends time: past,
present, future progress and posterity.
996 hoW important is promotion to you? hoW
do you promote your Work? The work should speak
for itself. But it helps if your work is exposed in
the right channels for mass consumption: tvcm,
music video, music packaging. Digital media
initiated the global broadcast, allowing good
work to surface from anywhere and find its
audience.
997 W
hat has changed about your style of
draWing since you began? Ummm, I got better at
drawing cars and robots since age six ;-)
998 W
hy is manga so popular in the Western
World? Manga is “reverse importation,” taking the
phenomenon of American comics, remixing it to
its own form of social expression, transforming it
into a unique art form. It’s curiosity of the other
which fascinates us with one another.
999 W
hat is the most important lesson you have
learned that you Would like to pass on to others?
Write what you know.
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Copyright © 2011 by
maomao
publications
First published in 2011 in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, MA 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
ISBN: 978-1-59253-714-3
Digital edition published in 2011
eISBN: 978-1-61060-232-7
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Publisher: Paco Asensio
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