Index
Symbols
2012 Republican Presidential Nomination, 149
7-second delays, 156
A
Adams, Scott, 163
adding value, 115
adjusting content, 46
Adler, Mortimer, 75
Alhbom, Steve, 112
pauses, 140
American Electronics Association, 119
analyzing audiences in advance, 46
answering questions, 46, 171-173
Anticipation Space, 92
apologies (Murdoch, Rupert), 39-40
Apple Computer, 156
Aristotle, 76
Aspen Ideas Festival, 211
assertive language, 219
athletic articulation, 181-183
attacks, direct attacks, 159-161
attention spans, length of presentations, 11-12
Audience, Inc., 61
audiences
analyzing in advance, 46
best practices, 217
direct references to, 220
involving in interviews, 213
speaking to groups over a thousand, 197-198
Big Tent events, 199
image magnification, 198
B
Baker, Nicholson, 32
Baldwin, Michael, 94
bar charts, 98
Barlow, Christopher M., 81
benefits, offering multiple benefits, 46
Bernstein, Carl, 13
best practices
elevating audience’s primacy, 44
Go To Command, 44
IPO road shows
assertive language, 219
competition, 217
direct references to audiences, 220
flow structure, 218
new audiences, new benefits, 217
team building, 219
timing, 217
web animation, 218
relegate slides to secondary role, 44
Big Tent events, 199
Bing, 108
Bixby, Jim, 217
Bryant, Adam, 169
B-School, 86
bullets, 98
Bush, President George H.W., 147
C
cadence
in speech, 132
teleprompters, 195
Cannon, Lou, 72
Carmody, Tim, 31
Carter, President Jimmy, 147
Casablanca, 35
charts, bar charts, 98
Chopra, Deepak, 63
choreography, 133
Churchill, Sir Winston, 11, 33
Cicero, Marcus Tullius, xvi, 221-222
loci method, 4
Cisco Systems, 218
Clinton, President Bill, 36, 41-42, 147, 166
Clinton, Secretary of State Hillary, 87
Collins, James, 12
competition, IPO road shows, 217
Confucius, 69
consonants, 188
content
adjusting, 46
focused content, 46
convergent thinking, 15
Cooke, Ed (memory aids), 4
Cooper, Anderson, 172
cross-references, interviews, 213
C-School, 86
Custom Animation, 83
customizing presentations, 46
cutting down presentations, 7-9
Cyrano de Bergerac, 23
D
Dargis, Manohla, 21
data dump, 16
data visualizations, 108
Dator, Joe, 49
de Montaigne, Michel, 31
defeating Demo Demons, 201-202
delivering scripted speeches, 193-194
delivery skills, Power Presentations program, 127
Delves Broughton, Philip, 76
Demo Demons, defeating, 201-202
Dilbert comic strip, 163
divergent thinking, 15
Dobelli, Rolf, 142
Dole, Bob, 147
“Don’t raise the bridge, lower the water,” 81
Doolittle, Eliza, 182
myth, 207
Dowd, Maureen, 4
dress codes, panel discussions, 204
Dust, 124
Dyer, Geoff, 56
E
effective listening, 154
Encyclopedia Britannica, 48
Estegassy, Guillaume, 111
existentialism, 19
Eye Connect, 144
eye contact, 202
eye movements
rapid eye movement, 143
tracking, 99
EyeTrackShop, 99
F
Faulkner, William, 8
Ferrer, Jose, 23
five-second rule, 79
Flash, Will, 146
flow structure, IPO road shows, 218
Foer, Joshua, 3
The Fog of War: Eleven Lessons of Robert S. McNamara, 171
Foreman, Carl, 8
forward-looking statements, 27-28
Frankendeck, 30
friction, 84
Fried, Michael, 56
Funt, Peter, 212
G
Gallwey, W. Timothy, 124
Gay, Jason, 11
Giffords, Rep. Gabrielle, 72
Gillespie, Dizzy, 122
Gillette, William, 65
Gingrich, Newt, 36
Gmail, Undo Send, 156
Go To Command, 44
Goldwater, Barry, 55
Gonzales, Alberto R., 36
Goodyear, Dana, 123
Gmail, Undo Send, 156
bar charts, 98
bullets, 98
Green, Christina Taylor, 72
Grothe, Mardy, 34
H
Harvard Business School, 69
Harwood, John, 150
Having a ’versation, 50
humor, 154
I
“I think,” 28
Ikiru, 89
Iliff, Bruce, 144
“Illusion of the First Time of Acting,” 65
image magnification, 198
image websites, 108
International Commerce Centre, 81-82
cross-references, 213
involving audiences, 213
navigating, 212
summarizing, 213
IPO road shows, best practices
assertive language, 219
competition, 217
direct references to audiences, 220
flow structure, 218
new audiences, new benefits, 217
team building, 219
timing, 217
web animation, 218
“The Iron Lady,” 185
J
James, Henry, 31
K
Kaplan, Bruce Eric, 55
Katz, Paul, 82
Kawasaki, Guy, 12
Kellaway, Lucy, 94
Kelley, Steve, 42
Kennedy, John F., 147
“kill your darlings,” 8
King, Stephen, 9
Kosslyn, Stephen M., 104
L
Lahiri, Jhumpa, 60
Landau, Deborah, 112
language
assertive language, 219
cadence, 132
“I think,” 28
pronouns, 50
larynx, 187
Lashinsky, Adam, 156
Leavitt, Theodore, 53
Lee, Mike, 42
length of presentations, 11-12
lessons from professionals, 169
Letterman, David, 63
Limitless, 29
Lincoln, Abraham, 195
linking words, 115
listening
effective listening, 154
lists, structuring presentations, 63-64
Loughner, Jared Lee, 72
M
Make Believe, 85
Mali, Taylor, 131
Mamet, David, 76
Maritz, Paul, 169
Markus, Christopher, 8
Martin, Steve, 23
Martin, Xavier, 140
Maxim Integrated, 14
McCain, John, 147
McFeely, Stephen, 8
McKean, Erin, 34
Meacham, Jon, 150
MEGO (My Eyes Glaze Over), 8
Message Sent Is Not the Same as Message Received, 45-46
Microsoft PowerPoint, 109
misdirection, 86
Mitchell, Jason, 51
mobile devices, dealing with audiences use of, 141-142
moderating panel discussions, 203-205
Mondale, Walter, 147
Morell, Mavor, 180
Morgenstern, Joe, 86
Mossberg, Walter S., 48
Mumblecore, 179
N
narrators, 202
navigating
interviews, 212
negative facts, 160
negative information, transparency, 175-176
neutralizing questions, paraphrases, 166-167
News. Corp., phone hacking scandal, 39-40
Nixon, President Richard, 34, 147
choreography, 133
Noonan, Peggy, 73
O
Obama, President Barack, 71-73, 147
O’Connor, Kevin, 169
O’Donnell, Lawrence, 212
one-liners, 82
Opening Gambit, 60
O’Reilly, Bill, 212
outlines, brainstorming, 47-48
P
Paige, Leroy “Satchel,” 34
Palin, Sarah, 5
seating for panelists, 204
neutralizing questions, 166-167
patronizing paraphrases, 165-167
Partnoy, Frank, 156
patronizing paraphrases, 165-167
for action, 202
paraphrases, 157
pausing before answering questions, 155-158
Pennebaker, James W., 50
Perrottet, Tony, 142
Person, Houston, 122
phone hacking scandal (Murdoch, Rupert), 39-40
ping-pong effect, teleprompters, 195
“Power of Visual Communication,” 103-104
Power Presentations program, 127
PowerPoint, 109
practicing presentations, 111-112
Presentation-as-Document Syndrome, 88
presentations
customizing, 46
missteps, 113
selling, 75
progress, tracking, 46
pronouns, 50
Pygmalion, 207
Q
questions
not answering, 172
pausing before answering, 155-158
quiet desperation, 97
Quiller-Couch, Sir Arthur, 8
R
rapid eye movement, 143
rate of speech, 183
reacting to questions, 163-164
Reagan, President Ronald, 36, 71-73, 147
reduction, 207
Reynold, Garr, 97
Ridley, Matt, 134
“Roman Room” memory method, 4
Romney, Mitt, 33, 147-150, 172-173
Roosevelt, President Franklin D., 11
Rose, Charlie, 212
Rostand, Edmond, 23
S
Safire, William, 59
Santos, Peter, 61
Schneider, William, 37
Schwartz, Casey, 15
Scott, Karyn, 144
scripted speeches, delivering, 193-194
seating for panelists, 204
Seitz, Matt Zoller, 91
selling presentations, 75
shadow, 124
Shaw, George Bernard, 180
Simon, Paul, 121
Sinatra, Frank, 145
Skutnik, Lenny, 71
Slide Transition, 83
slides
speaking clearly, 145-146, 179-180
speaking to groups over a thousand, 197-198
Big Tent events, 199
image magnification, 198
speech
rate of, 183
speeches, delivering scripted speeches, 193-194
“A Streetcar Named Desire,” 111
Stein, Joel, 125
storyboards, 57
structuring presentations, lists, 63-64
Sullivan’s Law, 202
summarizing interviews, 213
T
talking aloud to prevent writer’s block, 31-32
Tamir, Diana, 51
Teachout, Terry, 21
team building, IPO road shows, 219
TechAmerica, 119
teleprompters
delivering scripted speeches, 194-195
ping-pong effect, 195
Thompson, Clive, 31
Thoreau, Henry David, 97
timing, IPO road shows, 217
Title Plus, 114
Tolstoy, Leo, 89
Tonight: 4 Decades of The Tonight Show, 153
tracking
eye movements, 99
progress, 46
Tufte, Edward R., 93
Turkle, Sherry, 49
U
Unimark International, 95
Ussery, Marvin, 175
V
value, adding, 115
verbal navigation, 202
verbal pauses, 157
verbalization, 119-120, 128, 210
vertical text, delivering scripted speeches, 195-196
vibrations, 188
visual imagery, 3
visualization, 124
Visual.ly, 109
voice recognition, 31
voices
developing a richer voice, 185-186
pauses, 191
vowels, 188
W-X
Wallace, Chris, 148
Wallace, Mike, 212
Walters, Barbara, 212
War Horse, 21
Washington, President George, 87
web animation, IPO road shows, 218
Wespi, Karen, 14
Williams, Tennessee, 111
Wipe from Right, 83
Wipe Left, 83
Wipe Right, 90
Wipes, 89
Wolf, Maryanne, 12
Woodward, Bob, 13
word wrap, 82
writers, lessons from professionals, 7-9
talking, 31
Y
Yahoo! Inc., 159
“you,” 202
You Will Meet a Tall Dark Stranger, 19
Z
Zen, 97