Chapter 19. Ten Photo Digital Art Rules

Art is a lot of things to a lot of people. Create what you will, and what sells will follow ... perhaps with a few tweaks in Photoshop, perhaps with a grainy image of your grandmother's backyard, or perhaps just being at the right place at the right time.

With Photoshop CS2 by your side, using its tools, like the cool new perspective options or Raw file capabilities, your images are perfectly ripe to become priceless images when you easily correct errors (like under- or overexposing pictures) with the click and drag of a slider.

These ten rules are easy to remember and can make your art more appealing as well as saleable.

Create with Classic Lines and Colors

The word appealing means different things to different people, especially in art. However, following your instincts with light, color, shape, and form (as I discuss in Chapter 1) and maybe a rule or two (say the Rule of Thirds) can help you produce a picture — like Figure 19-1 — that's attractive in many décors.

Create with Classic Lines and Colors
Light, color, and contrast produce desirable wall art.

Figure 19-1. Light, color, and contrast produce desirable wall art.

Start with a Good Camera

The newest point-and-shoot cameras — both digital and film — produce some great results, like the photo shown in Figure 19-2. However, the spiffier (and pricier) digital SLRs (dSLRs) and film SLRs have more options, including toys that provide you with quicker response time when you press the shutter as well as additional manual settings that let you adjust your f-stops and shutter speeds in different light and contrast environments. Higher-end point-and-shoots (5 megapixel [MP] and higher) as well as dSLRs/film SLRs can produce effects that can deepen your colors and/or make your image look like an art piece. Both are suitable for you to create an outstanding photo, especially if you have fine weather and can balance your f-stop and shutter speed (as discussed in Chapter 6) to get the best of the scene and/or action.

Most middle-level and high-end cameras can shoot good photos.

Figure 19-2. Most middle-level and high-end cameras can shoot good photos.

Exploit the Right Light for Your Photo

From natural light's spectacular dawn and dusk window, where subtle light provides soft shadows, all photos are light dependent. Although you can certainly shoot indoors and use flash fill to augment existing light or provide the light you need, photos often look their best when shot under natural lighting conditions. The softness that natural light provides is often far superior than what emanates from artificial sources. Train your eye to seek out existing light, as in this photo of a plate of fresh bakery bagels (see Figure 19-3).

One light source and no flash makes these bagels fresh forever.

Figure 19-3. One light source and no flash makes these bagels fresh forever.

Keep It Small and Spectacular

Whether tiny wildflowers in a field, random and spontaneous, or a hybrid annual, fertilized and coddled, flowers shot at the macro level are transformed into other-worldly creations that captivate and explode with color. To get this close to your subject (as I did in Figure 19-4), use a macro lens or the macro lens setting (which most midrange and high-end digital cameras have). For more about lenses and cameras, see Chapter 2.

Shoot up close for great perspective.

Figure 19-4. Shoot up close for great perspective.

Balance Items Onscreen and on Paper

Whether you're shooting or cropping your photo, balancing images is half the fun and a good part of the creativity in your art photography. Creating a sense of balance when taking a picture of a sculptural form is easy: It's already been done for you by the sculptor. What's important for you, the photographer, is to add foreground (or not add it); enhance color that puts your imprint on the remade art.

When taking pictures of signage, for example, I look for balance — lots of it, but not necessarily in the object of a whole because many parts of objects spark interest among viewers. Feel free to shoot from a weird angle or include objects that are of the same color or form, like a trio of pink clowns, a long row of silver bullet trains, or the gap between subway cars shot from the view-point of a child (stoop or lie down for this one), as shown in Figure 19-5.

Craft your photos with balance.

Figure 19-5. Craft your photos with balance.

Organize Your Photos into Sets by Themes

Think in themes, from repetition to solitude to fun. Categorize your photos by subject to get started. Consider sports, transportation, or flying as themes. Transportation can have subcategories within it — motorized versus nonmotorized vehicles, for instance — to get even more focused. Figure 19-6 shows a horse-drawn carriage that emulates those of bygone eras, yet the picture was taken recently in the hippest section of San Diego, the Gas Lamp district. The photo fits into a number of themes, too, from photos of horses to transportation to moving things. Photo sets can help you resell an image many times and also provide you with an opportunity to sell more than one photo at once because they come as a set. (For more on photo sets, see this book's companion Web site, www.dummies.com/go/digitalartphotos.)

One image can fit into a number of themes

Figure 19-6. One image can fit into a number of themes

Know the Art Techniques of Thine Masters

You can emulate any masters, but instead of duplicating their work, create a new version, perhaps from a new perspective or a change of hues. Figure 19-7 shows a photo of the same church that van Gogh painted, which I tweaked using color balance and Photoshop's Twirl and Clouds filters. For more on using filters in Photoshop, see Chapter 15.

Emulate the masters' works using Photoshop.

Figure 19-7. Emulate the masters' works using Photoshop.

Create a Story or Message

Capture as much detail and essence of your subject as possible in your photos to tell a story (as in Figure 19-8) or impart a message. For example, you're better off photographing a chef in a kitchen than in a silver mine (unless he's mining for truffles, I suppose). You don't have to step back and photograph to tell your story; you can also photograph close-up to get the details. For more about using photo sets to tell a story, see this book's companion Web site.

Create a story with photos.

Figure 19-8. Create a story with photos.

Capture the Unexpected or Unreal

Artists often express themselves through the surreal. Salvador Dali painted forms that went beyond humanity in form and color to explain his fears and hopes. Figure 19-9 is a perfect example, featuring a man walking through a wall. (How often do you see that?)

Always keep an eye open for the unusual.

Figure 19-9. Always keep an eye open for the unusual.

Note

Sculptural elements ordinarily don't provide much contrast to make an appealing photograph. Using Photoshop's options when the photo is still in Raw format, you can tweak for contrast without losing detail and adding noise. There are multiple sliders (for exposure and contrast) that appear when your image comes up in a special Raw format window that you click and drag to change the look of your picture with almost the same results that you would get making the same changes out in the field. Add feeling to a photo like this by enhancing the details of the man's face as well as tweaking the foreground/background to see the rock and cement in which the man is embedded.

Always Have Your Camera with You

TV commercials used to call it a Kodak moment — those perfect snippets of life that demanded to be captured on film. When you always have a camera with you, you've got a sporting chance of catching all those vignettes of life that define us all. The ease and portability of digital cameras (as long as you have batteries) can help you sigh in relief that you were glad you had your camera. There's nothing like the concentration of a child when she or he is first learning how to ride a bicycle, or when, at only three years old, a boy decides to take to a skateboard, as shown in Figure 19-10.

Most things don't last forever, so always carry your camera!

Figure 19-10. Most things don't last forever, so always carry your camera!

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