NEGOTIATING 364
Chapter 18
Preparing to negotiate 366
Becoming a negotiator 368
Understanding negotiation
dilemmas 370
Being prepared 372
Designing the structure 376
Chapter 19
Setting your style 382
Defining negotiation styles 384
Defining interest-based
negotiation 386
Negotiating from
the whole brain 388
Creating win-win deals 390
Building relationships 392
Developing mutual trust 394
Negotiating fairly 396
Chapter 20
Conducting negotiations 398
Negotiating with power 400
Making offers and
counteroffers 404
Making concessions 406
Being persuasive 408
Managing impasses 412
Avoiding decision traps 414
Managing emotions 418
Dealing with competitive tactics 422
Closing the deal 424
Chapter 21
Developing your technique 426
Negotiating as a team 428
Dealing with many parties 432
Negotiating internationally 438
Using a coach 444
Being a mediator 446
Learning from the masters 450
Index 452
Acknowledgments 464
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