Contents

Introduction

1 The big impact of going small

Mobile magic and pocket computers

Content—and context—are everything

Mobile applications ≠ desktop applications

The magic is transformational

Design starts with people and ends with code

Summary

2 Establishing your app design studio

Getting an Apple Developer ID

Downloading and installing the iOS SDK

Downloading and installing NimbleKit

Summary

3 Fundamentals of the iOS SDK

Starting a new Xcode project

Testing and building your app binary

Summary

4 The iOS interface and user experience

What is the status bar?

Implementing the title bar

Designing with tab bars

Navigating with table views

Summary

5 Focus on app content: Text and images

Structuring text

Integrating social content

Working with images

Summary

6 Focus on app content: Maps

Method one: Using NKButton

Method two: Styling an HTML button

iPad considerations

Summary

7 Focus on app content: Audio

Playing audio with HTML5

Incorporating audio with NKAudioPlayer

Summary

8 Focus on app content: Video

Delivering video with HTML5 on iPad

Delivering video with NKVideoPlayer

Summary

9 HTML5 and CSS3

Exploring additional HTML5 elements

More design options with CSS3

Summary

10 Other mobile frameworks

Emulating the iOS experience with PhoneGap and jQTouch

Developing native apps with Titanium Mobile

Designing web apps with Sencha Touch

Summary

11 Marketing your apps

Who are you: Deciding on an App Store identity

Using Apple’s marketing assets

Designing your own app marketing communications

Summary

12 Provisioning and distributing your apps

Using the iOS Dev Center

Using iTunes Connect

Adding and managing applications

Summary

A Appendix: Additional guiding principles

Content strategy

App planning

App usability

Index

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