- Establish a clear vision for the company (a very long-term goal).
- Create annual, or more frequent, goals for the company that:
- are directly related to fulfilling the company vision.
- are challenging.
- are measurable.
- do not exceed three at a time.
- Agree on annual, or more frequent, goals for everyone that:
- are directly related to fulfilling the company goal.
- are challenging.
- are reasonable.
- are measurable.
- do not exceed three at a time.
- Ensure that everyone’s individual goals will collectively achieve the company goals.
- Make goal-setting a regular habit in the company—do it today and keep doing it regularly.
- Don’t pick up nails: Identify the distractions in your business, the bright shiny nails on the floor, and determine how you’ll ignore those distractions and focus everyone on their goals.
- Say no to the hamster wheel. Ensure that you’re moving toward your goals, not just moving around at high speed.
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