Create successful strategies

Once the team has collected the information it needs, the next step is to create strategies that will achieve success. This can be a daunting task to some, while it is a source of pleasure for others.

To those managers that do not enjoy the process, we suggest that you identify and involve some capable team members who do. Alternatively, you may seek help from colleagues or from outside advisors. We believe that thinking strategically comes naturally to some people, and can be taught, with some difficulty, to others. If you can find those natural born folks, grab them.

In an effort to simplify this process without diluting its importance, we’ve created a graphic representation for the creation of business strategies. This image on page 62 uses the successful activities of a spider as a metaphor for the creation of successful business strategies.

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