Business Plan Outline

1. Purpose

2. Executive summary

3. The company

a. Vision

b. Mission

c. History

d. Current status

e. Competitive advantages and disadvantages

4. Marketing plan

a. Market and industry analysis

b. Market segments

c. Competitive environment

d. Positioning

e. Key customers

f. Market opportunities

g. Target markets

h. Marketing strategies and goals

i. Resources needed and milestones

j. Sales forecast

k. Customer service

5. Operational plan

a. Operational goals and strategies

b. Management team and organizational chart

c. Implementation plans

d. Risks

6. Legal and professional issues

7. Financial plan

a. Historical financial statements

b. Pro formas

c. Ratio analyses

d. Sources and uses of funds