Points to Remember

- Establish a clear vision for the company (a very long-term goal).

- Create annual, or more frequent, goals for the company that:

- are directly related to fulfilling the company vision.

- are challenging.

- are reasonable.

- are measurable.

- do not exceed three at a time.

- Agree on annual, or more frequent, goals for everyone that:

- are directly related to fulfilling the company goal.

- are challenging.

- are reasonable.

- are measurable.

- do not exceed three at a time.

- Ensure that everyone’s individual goals will collectively achieve the company goals.

- Make goal-setting a regular habit in the company—do it today and keep doing it regularly.

- Don’t pick up nails: Identify the distractions in your business, the bright shiny nails on the floor, and determine how you’ll ignore those distractions and focus everyone on their goals.

- Say no to the hamster wheel. Ensure that you’re moving toward your goals, not just moving around at high speed.