Points to Remember

- Use the five building blocks to design your company around your customer.

- Define the right customer.

- Create the right strategies for that right customer.

- Create a sales process to secure and serve your right customers.

- Create an operations process to serve your right customers.

- Constantly build the culture.

- Embrace one of the three generic strategies.

- Low cost.

- Differentiated products.

- Differentiated customer service.

- Create detailed and specific strategies for your business.

- Use best-practice processes to ensure that you’ll achieve your goals.

- Sales process.

- Operational processes.

- Use repetition, frequency, and key employees to constantly build the culture.