Roger Horberry
If you’ve ever tried to create a really persuasive piece of copy that grabs your
reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be
helpful to have an expert on hand to reveal all their tips and tricks? To coach
you through the entire process? Someone to tell you how the professionals
really do it? Well, that’s exactly what this book does.
BRILLIANT OUTCOMES
•Exciteandpersuadepeoplewithwords
•Learnthetradesecretsoftop-notchwriters
•Getresultsbygettingpeopletoreadandacton
yourwords
Craftthemost
effectivecopy
imaginable.
Copywriting
£10.99
MARKETING/ADVERTISING
brilliant
Horberry
Copywriting
‘Keep it clear, keep it simple, make it brilliant and original.
I’ve been saying that for years. It’s a real joy to find that
Roger and I think alike. Read the book and learn.
Yes, it is brilliant.’
Wally Olins, Chairman, Saffron Brand Consultants
Visit us on the web
www.pearson-books.com
How to craft the
most interesting
and effective copy
imaginable
CVR_HORB7347_01_CVR.indd 1 19/5/09 12:26:28
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