Acknowledgements
I’d like to express my considerable gratitude to John Simmons
for his endless encouragement and support, my wife Lucy
Wilson for putting up with me being weird for weeks at a time,
the good people at www.26.org.uk (a not-for-profit writers’
group dedicated to inspiring a greater love of words in business
and in life), and my marvellous copywriter interviewees in
Part 3. A tip o’ the hat to you all.
A01_HORB7347_01_SE_PRELIMS.QXP:A01_HORB7347_01_SE_PR 5/6/09 10:59 Page ix
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