Bibliography and
further reading
TheWriter’s Voice
Al Alvarez, Bloomsbury, 2005
It’s Not How Good You Are, It’s How Good You Want to Be
Paul Arden, Phaidon Press, 2003
Whatever You Think,Think the Opposite
Paul Arden, Penguin, 2006
Life’s a Pitch
Stephen Bayley and Roger Mavity, Corgi, 2007
The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy
That Sells
Robert Bly, Owl Books, 1988
Can I ChangeYour Mind? The Art and Craft of PersuasiveWriting
Lindsay Camp, A & C Black, 2007
The Copy Book: How 32 of theWorld’s Best Advertising Writers Write
Their Copy
D&AD, Rotovision, 1994
The Art of Looking Sideways
Alan Fletcher, Phaidon Press, 2001
Get Everything Done and Still Have Time to Play
Mark Forster, Hodder & Stoughton, 2000
Z01_HORB7347_01_SE_END.QXP:Z01_HORB7347_01_SE_END 2/6/09 09:51 Page 157
158 Bibliography and further reading
How to Get Ideas
Jack Foster, Berrett-Koehler, 1996
Fowler’s Modern English Usage
HW Fowler, Oxford University Press, 1990
The Guardian Style Guide
Guardian Books, 2007
The Art of Writing Advertising
Denis Higgins, NTC Business Books, 1965
The Big Idea
Robert Jones, HarperCollins, 2000
Well Written and Red
Alfredo Marcantonio, Dakini Books, 2003
Remember Those Great Volkswagen Ads?
Alfredo Marcantonio, John O’Driscoll and David Abbott,
Harriman House, 2008
A Smile in the Mind
Beryl McAlhone and David Stuart, Phaidon Press, 1998
Ogilvy on Advertising
David Ogilvy, Random House, 1998
The Corporate Personality
Wally Olins, Mayflower, 1978
On Brand
Wally Olins, Thames and Hudson, 2004
The Economist Style Guide
Profile Books, 2005
How to Be a Graphic Designer Without LosingYour Soul
Adrian Shaughnessy, Princeton Architectural Press, 2005
Z01_HORB7347_01_SE_END.QXP:Z01_HORB7347_01_SE_END 2/6/09 09:51 Page 158
Dark Angels: HowWriting Releases Creativity atWork
John Simmons, Cyan and Marshall Cavendish, 2006
The Invisible Grail: How Brands Can Use Words to Engage with
Audiences
John Simmons, Cyan and Marshall Cavendish, 2006
We, Me,Them and It: How toWrite Powerfully for Business
John Simmons, Cyan and Marshall Cavendish, 2006
The Elements of Style
William Strunk, Jr, and EB White, Longman, 4th edition, 1999
HeyWhipple, Squeeze This: A Guide to Creating Great Advertising
Luke Sullivan, John Wiley & Sons, 1998
Rewind: FortyYears of Advertising and Design
Various, Phaidon Press, 2004
InformationAnxiety2
Richard Saul Wurman, Que, 2000
A Technique for Producing Ideas
James Webb Young, NTC Business Books, 1965
Bibliography and further reading 159
Z01_HORB7347_01_SE_END.QXP:Z01_HORB7347_01_SE_END 2/6/09 09:51 Page 159
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