Praise for The Open Innovation Marketplace

“Seldom is there a book on innovation that aims to innovate both the innovation process and the firm itself. This book shoots high and delivers! The Open Innovation Marketplace is both inspirational and practical. It helps to show how the NIH (not invented here) syndrome can be creatively conquered in a way that honors the role of research. It lays out the foundations for a new kind of twenty-first century firm—the Challenge Driven Enterprise—that is agile, fast, and can leverage capabilities from around the world. This book is a must read not only for R&D managers, but even more so for CEOs and CFOs, especially those CFOs that seek leverage beyond just financial leverage.”

—John Seely Brown, Cochair, Deloitte Center for the Edge; Former Chief Scientist, Xerox Corp; and Director, Xerox Palo Alto Research Center (PARC)

“Many people talk about how work is changing, but Alpheus Bingham and Dwayne Spradlin have actually lived it. This fascinating report from the front lines of open innovation is filled with deep insights for all organizations.”

—Thomas Malone, MIT Sloan School of Management and Author of The Future of Work

“Alpheus Bingham and Dwayne Spradlin are two of the world’s leading authorities on open innovation. I think of no better guides to show us how any business can drive innovation with open challenges. With case studies from pharma to big oil and government to consumer goods, the authors show how any enterprise can harness networks of innovators to create lasting value.”

—David L. Rogers, Author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

“InnoCentive’s pioneering work greatly influenced the way that GlobalGiving structured its marketplace for innovation in the international development sector. This book provides a helpful framework and vocabulary for leaders in any sector to use when developing strategies for open-sourced problem solving. Alpheus Bingham and Dwayne Spradlin have delivered an accessible and lively guide to the current state of Challenge Driven Innovation, and they explore the possibility of using a challenge orientation to transform enterprises, management strategy, and the nature of work itself.”

—Mari Kuraishi, Cofounder and President, GlobalGiving Foundation

“Although open innovation has the potential to transform your organization’s innovation efforts, most books on this burgeoning topic are academic tomes. Fortunately, you hold in your hands a book that cuts through the hype and gives you proven strategies based on real-world experiences with dozens of success stories. If you want to tap into the true power of crowdsourcing and collaboration, read The Open Innovation Marketplace. It will open your business...and it will open your mind.”

—Stephen Shapiro, Author of 24/7 Innovation and Personality Poker

“With global economies slowly recovering and former powerhouse economies showing significant lags, open innovation may hold the overall key to any nation’s ultimate productivity. In their book, The Open Innovation Marketplace, Alpheus Bingham and Dwayne Spradlin show readers how to harness the power of millions of individuals, acting independently within the global free market system to help business and people everywhere achieve their true growth and potential. The book clearly lays out a pathway to success and shows every leader and participant in today’s socially networked world how to create value in today’s ‘challenge driven’ economy for themselves and others. It is a must read.”

—Barry Libert, Author of Social Nation and Chairman and Founder, Mzinga