Contents

Introduction: Disruptive Thinking: The Revolution is in Full Swing

PART I: The Hypotheses, the Opportunity, and the Ideas

Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End

Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious

Chapter 3: Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

PART II: The Solution and the Pitch

Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer

Chapter 5: Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual

Epilogue: An Instinct for Change: Look Where No One Else is Looking

Quick Reference Guide: Process Summary

Endnotes

Index