Table of Contents
Chapter 1. Making Sense of Innovation Fads and Fashions
Innovation Excitement, Then Disillusionment
Reconsidering Innovations in Innovation
Bringing Silicon Valley Inside
Virtual Reality: Patenting, IP, and "Asset-Lite"
Mixed Results: What Exactly Is It?
The Allure of Innovations in Innovation
Chapter 2. Corporate Venturing: Best of Both Worlds or Venturing Too Far?
The Disappointing Record of Corporate Ventures
The Consummate Corporate Venture Capitalist
Core Problems with Corporate Venturing
Diverging Approaches Toward Cars of the Future
An Established Operating Company Is Not a VC Portfolio
Chapter 3. The Virtual Asset-Lite Model: Intellectual Property Licensing
The Old Economy: Real Companies, Real Products
IBM = IPM (Intellectual Property Management)
The "Knowing" and "Doing" Connection
The Secret of Life (Patent Pending) Itself
If You're So Smart, Why Aren't You Rich?
Limitations of the IP-Centric Model
Size Matters: Scaling Intellectual Property
IP as a Beginning, Not the End
The Ins and Outs of In-Licensing
In-Licensing: Hollowing Out the Core?
Bottom Line: How Real Is the IP Revolution?
The Future of Innovation as IP Licensing
Chapter 4. Innovation by Alliance: Reconsidering Innovation Collaboration
The Attraction of Open Innovation Collaboration
The Elusive Symbiosis of Innovation Alliances
Joint Venturing Lessons Learned
Toward More Focused Innovation Alliances
Pursuing Direct, Active, Engaged Partnerships
Chapter 5. R&D by M&A: Innovation by Acquisition
Need for Speed, Technology, and Talent
Hangover from an R&D M&A Binge
Talented Competition: Palm Versus Handspring
Buying Innovation Still Can Be a Good Deal
A Durable Part of a Core Innovation Strategy
Limits of Innovation by Acquisition
Chapter 6. Spinnovation: Liberating Value or Spinning Out of Control?
A Tale of Online Travel Agents
Chapter 7. Conclusion: Toward a New Model for Innovation
Transforming the Core: Internalizing Radical Innovation
Fueling Core Innovation from Inside and Outside