Managing the Innovation Process
False Positives Versus False Negatives
Rationalizing Innovation Failure
Portfolio Management and Open Innovation
Problem Solving Versus Question Asking
Chapter 2. The Future of Value Creation
Transaction Costs and Vertical Integration
Not by Bread Alone: Diverse Utilities
Case Study: How Orchestration Creates Value for Li and Fung
Chapter 3. A New Innovation Framework
Open Innovation’s Unique Potential
Exploring Problem-Solving Diversity
Historical Stage-Gate Processes
Seven Stages of Challenge Driven Innovation
The Future of Work and the Workplace
Innovation Tasks: Internal and External
Open Medicines Development: Early Steps
Case Study: How NASA Expanded Its Innovation Framework to Find New Solutions to Old Problems
Chapter 4. The Long Tail of Expertise
Diversity, Marginality, and Serendipity
Eureka! The Right Question at the Right Time
Chapter 5. The Selection of Appropriate Innovation Channels
A Channel Decision-Making Tool
Terms Used in Defining Archetypess
The Challenge Driven Enterprise
Chapter 6. The Challenge Driven Enterprise
Hallmarks of the Challenge Driven Enterprise
Case Study: How Procter & Gamble Is Innovating Through Connect + Develop
Organizational Forms and the Emergence of a New Paradigm
The Challenge Driven Enterprise as Business Strategy
The Role of Senior Leadership Is to Lead
Case Study: Virtual Software Development: How TopCoder Is Rewriting the Code
Chapter 8. The Challenge Driven Enterprise Playbook
I. Board of Directors and C-Level Commitment
II. Promote Early Trial and Adoption
III. Virtualize the Business Strategy
V. Create and Empower the CDE Task Force
VI. Align and “Ready” the Organization
VII. Select Enablers and Enroll Partners
Timelines and the Institutionalization of the CDE
Use the Playbook, Adapt as Needed, and Play to Win
Case Study: How the Prize4Life Foundation Is Crowdsourcing ALS Research
Darwin, Adaptation, and the New Normal
Joseph Campbell and The Hero’s Journey
The CEOs Journey: Five Essential Waypoints
The CDE, Innovation, and Competing in the Twenty-First Century
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